Digital Specialist

3 weeks ago


Remote, United Kingdom Tribal Impact Full time

**Key Responsibilities**:
To work under the guidance of our Digital Strategists to create project deliverables for clients including social media content[LB1], digital marketing campaigns, campaign optimisation, and publishing services.

To analyse project performance, translate quantitative and qualitative data into recommendations and be able to adjust projects proactively.

To deliver an exceptional customer experience, effectively managing expectations and inspiring confidence in the quality of Tribal Impact products and services.

**General Duties**:
To confidently manage and drive customer projects maintaining proactive communication with the client and Digital Strategist.

To set up social listening searches to identify content, resources and conversations that will be relevant to our customers and projects.

To create, curate, and manage all published content (images, video and written) on behalf of customer projects.

To provide reports and statistical analysis of work and client account information as and when requested by the Digital Strategist.

To be prepared to provide and utilise own laptop, phone and tablet to manage all work requirements and client account workload.

To ensure the use of any privately-owned devices for Tribal Impact work purposes adhere to GDPR legal requirements and relevant company policies.

To actively participate in and create conversations surrounding our industry, engaging in dialogues and answering questions where appropriate.

To maintain confidentiality in all matters relating to the organisation.

**Flexibility**:
The post holder must be available to take part in fortnightly team calls and 121 performance review calls (usually held on a Monday) and attend in-person Quarterly meetings[LB2]. These meetings will usually be combined with a customer event. Attendance will also be required at an annual retreat (2-3 days in duration).

This job description is indicative of the range of current duties and responsibilities for the post, it is not comprehensive. It is inevitable that the duties will change to reflect organisational change and it is essential therefore that it is regarded with a degree of flexibility, so that changing needs and circumstances can be met. All changes will be discussed with the post holder.

The job description for this post will be reviewed annually.

**Person specification**:
**Essential**

**Desirable**

**Relevant experience**

Experience working in a marketing role.

Experience delivering social media and/or brand advocacy consultancy in a B2B setting.

Working knowledge of inbound digital marketing techniques.

Certification in Inbound Marketing from Hubspot Academy or equivalent.

Coordinating projects from the implementation stage to completion.

Project management tool experience.

Experience sourcing and managing content development and publishing.

Experience with Flipboard, Feedly or Google Alerts.

Displays in-depth knowledge and understanding of social media platforms and how each platform can be deployed in different scenarios.

Experience in B2B social media management (LinkedIn, Twitter & Instagram)

Enjoys a working knowledge of the blogging ecosystem.

Actively blogging in the employee advocacy and Social Selling field.

**Skills**

Good technical understanding of social media tools with the ability to pick up new tools quickly.

Experience with Buffer, Hootsuite, BuzzSumo or Hashtagify

Confident with delivering and presenting information virtually.

Experience with using Skype or Zoom to deliver webinars.

Exhibits the ability to jump from the creative side of marketing to analytical side.

Be able to demonstrate why their ideas are analytically sound.

Maintains a working knowledge of principles of SEO.

Knowledgeable in the principles of keyword research & Google Analytics.

Excellent written English skills.

German, and Spanish desirable.[LB3]

Demonstrates “customer first” techniques such as empathy, patience, advocacy and conflict resolution.

Experience with working directly with end customers.

Proficient in the use of PowerPoint, Excel and Outlook.

**Personal attributes**:
Friendly and professional. Able to communicate effectively, spoken and written.

Ability to build relationships virtually without meeting in person.

Ability to work to tight deadlines and changing customer requirements.

Demonstrable experience of ability to switch and re-focus quickly.

Previous experience of working in a ‘virtual team’.

Experience with collaboration tools such as Slack or MS Teams.

A ‘give it a go’ attitude, willing to try new things, adapt and grow with the business.

Previously contributed personally to team success by bringing innovative ideas and energy to a project.



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