Product Marketing Specialist

5 months ago

Dover, United Kingdom DFDS UK & Ireland Full time

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Product Marketing Specialist on a 5 Month Fixed Term Contract.

**Be part of the movement - and play your part**

**About the role**

As part of the Product Marketing Team, you will be responsible for developing and executing an attractive and diverse product and contracting strategy supporting defined passenger routes. Whilst also managing and delivering an integrated and concise plan, based on data driven insights.

You will be responsible for:

- Ensuring we develop the right tourism products, based around commercial opportunities, and aligned to routes strategies.
- Working closely with marketing and sales teams to define multi-channel strategy and ensure always on and burst activities effectively promote the product range.
- Monitoring and interpreting product marketing sales channel performance to hit volume and revenue targets.
- Working in the route Agile Team, confidently launch and kick off new tourism products to ensure all stakeholders are captivated and excited to deliver our amazing range of unique experiences for our customers.
- Manage, implement and support with o Tour Operator - Dynamically linked partners. Primary focus. o Standard Products - Full Price Products that exist all year o Ancillary Product - Add On’s, TPA’s, Football and Bundled value initiatives o Groups - contract and load propositions to support the group strategy
- Negotiating and maintaining a contracts for route land arrangement products including selected onboard and group requirements.
- Deliver tourism partner arrangements within a structured time frame based on an informed roadmap alongside SPM.
- Work with Head of Product on managing licenses and regulatory affairs (Insurances, package travel bonds, etc).
- Maintaining the successful relationships between DFDS and its land arrangement partners through effective account management.
- Provide language and cultural support across passenger marketing team.

**About you**

Join our dynamic team as a Marketing Specialist with expertise in the complete marketing mix. Leverage your extensive knowledge of the travel industry, showcasing strong people management, excellent communication, and well-honed project management skills. Demonstrate proficiency in digital content creation, including blog posts, sales copy, podcasts, and text for graphics. We're seeking a confident, outgoing individual to represent DFDS at internal and external events. This self-starter role is available in either Newcastle or Dover. Take the lead in shaping our brand presence

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

**Working at DFDS**

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including:

- Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to Thrive, our award-winning Wellbeing platform.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

**We look forward to hearing from you.

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