Senior Communications Officer

6 months ago

Birmingham, United Kingdom The Active Wellbeing Society Full time

**Salary**: £31,000 per annum

**Location**: Hybrid working to include Tyseley, Birmingham and some home working, and travel outside of Birmingham.

**Hours**: Full time, 36.5 hours per week Monday to Friday, with some evening and weekend working.

**Contract type**: Permanent

The Active Wellbeing Society (TAW) is a community benefit society working to tackle inequalities and promote community wellbeing. Our vision is for a society where people have the autonomy, capacity, resources, and skills to become the architects of their own destiny. The work we do with communities is underpinned by our values of an open heart, open mind and open will. Our work with communities’ cuts across a wide range of policy agendas - from health and social care to transport and planning, community cohesion to climate justice and physical activity. We are increasingly recognised nationally as demonstrating best practice in working with communities in most need and achieving significant systems and behaviour change.

We are looking for an experienced Senior Communications Officer to join our fast-paced organisation as we grow and maximise opportunities for national delivery. As part of a dynamic and friendly communications and marketing team, your role will help widely raise the profile of TAWS across all areas of work, from creating content for internal and external communications channels, optimising digital content for national reach, building relationships with strategic stakeholders online, to cultivating media relations and drafting impactful press releases.

This role is suited to someone with a passion from tackling inequalities and promoting community wellbeing, and a keen understanding of the social and political landscape in which we operate. You will play a key role in helping to bring the TAWS brand proposition to life, telling our story in compelling and engaging ways to a range of audiences. You will be able to think creatively and see the bigger picture, as well as be comfortable delivering key tasks such as producing a newsletter and social media content. You will be responsible for communications about our key projects, and priorities, taking complex and varied information and translating it into content that promotes the work of TAWS and its impact to diverse audiences.

We are working to a hybrid model across the organisation and value in-person contact. This role will require regular weekly working at our head office in Birmingham or other designated offices / locations across the city and travel and work from other locations outside of Birmingham as part of our national work.

Main duties

1. Write and edit high quality engaging copy for sharing across internal and external marketing communications channels and in support of the strategic vision, mission and values of TAWS.

2. Build organisational profile with key strategic audiences online on social media, the website, digital channels and through content creation.

3. Support the development and execution of communications and marketing strategies, tactics and deliverables, in line with the brand proposition; develop and implement quarterly communications plans.

4. Working with HR, lead and implement internal communications projects and plans including delivering a monthly internal newsletter and updating the intranet.

5. Develop and deliver communications campaigns for positive social change.

6. Track analytics and create regular reports detailing effectiveness of communications campaigns and our digital channels.

7. Build and maintain relations with local and national media and identify opportunities to amplify our successes and impact.

8. Draft press releases and respond to media requests.

9. Ensure consistency in terms of tone of voice, branding, messaging and frequency of communications across all channels.

10. Source, create, and post content for our social media accounts (using Sprout) and the website, working closely with a range of teams across the organisation including delivery, business development, funding and partnerships.

11. Take complex and varied information and translate it into content that promotes the work of TAWS and its impact to diverse audiences

12. Proof reading, research thematic issues, new digital tools and media channels.

13. Monitor national and local trends, news and opportunities and provide regular internal briefings.

14. Keep abreast of new and emergent thinking across wellbeing, community development and tackling inequalities.

15. Maintain and update an organisational media library (photos, videos, stories, and audio) in line with data protection/consent.

16. Capture and record media to promote projects and key priorities in line with data protection/consent

17. Provide design support for comms collateral, reports, newsletters, brochures, flyers, posters and presentations using appropriate software (e.g., Canva, Adobe, InDesign, Illustrator, Photoshop) for a range of audiences.

18. Carry out all duti

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