Paid Social Senior Executive
7 months ago
Company Description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
**Our Commitment**
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
**Job Description**:
This newly created role will work across prestige beauty and fashion brand, PUIG, a portfolio of highly desirable brands in the fragrance, beauty and wellness category. The role will work on full funnel paid social campaigns for brands such as Penhaligon’s, Kama Ayurveda and L’Artisan Parfumeur, focused predominantly on EMEA and the Middle East markets.
The core role of the Paid Social Senior Executive is to deliver best-in-class paid social activation, ensuring faultless execution of brand and performance advertising campaigns on global social channels (Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat and Pinterest), to ensure that performance meets or exceeds targets.
The Paid Social Senior Executive will deliver on four key objectives:
1. **Campaign Optimisation & Reporting**
Ensure that campaigns meet or exceed targets and proactively look for opportunities to advance campaign optimisation via test and learn. Responsible for producing, analysing and presenting campaign performance reports, including creating relevant charts and graphs, calculating key metrics and writing actionable insights.
2. **Campaign Implementation & Technical Expertise**
Ability to accurately implement large scale brand awareness and direct response campaigns on social platforms. Understands the principles, processes and systems available to maximize campaign performance and efficiency.
3. **Campaign Planning & Product Knowledge**
Familiar with the product suite across paid social platforms and able to confidently answer most client questions. Knows and adheres to best practices and can independently plan multi-market campaigns, providing detailed rationale and recommendations. Keeps up to date with industry and agency developments, and proactively looks for opportunities to progress strategy.
4. **Operational Excellence**
Through strict adherence to the financial, taxonomy and quality assurance processes, ensures quality and accuracy of output. Responsible for ensuring best practices are adhered to at all times and training other team members where required.
This role will report into the Paid Social Manager in the Zenith Global Paid Social team, a rapidly growing and successful team of 90+ paid social experts based in London and the Publicis Global Delivery team in India / LATAM.
The social team for this account will be comprised of 3 specialists based in London, supported further by our PGD hub in India.
- Multi-market campaign activation across a range of global paid social platforms, in line with media plans
- Innovative and creative campaign testing and optimisation to consistently improve campaign performance
- Production of weekly and monthly multi-market campaign reports with detailed insights and recommendations, preparation of detailed Post Campaign Reports and presentation of results to clients
- High standard of response to client briefs; providing detailed plans, rationale and recommendations
- Competent workload management and organisation to meet deadlines
- Takes ownership of team trackers and processes and communi
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