Paid Social Senior Executive
3 months ago
**Company Description** We help brands make BOLD **MOVES**
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
- “Take me from 4th to 1st in my category”_
- “Help me grow 10% in a market declining 10%”_
- “Make me the most loved brand in my industry”_
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
**This is why** Zenith help brands make BOLD MOVES.**
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast - they are a better path to growth.
Bold moves build a partnership - we believe in this approach so much we link our growth to your success.
**Bold Moves bring bigger ROI**
This approach works for our clients, our people and consumers - it’s why we are recognised as the UK’s best media agency.
**Our Commitment**
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Zenith Global are looking for a new senior executive within the Paid Social team, a rapidly growing and successful team of more than 100 paid social experts. This role offers an opportunity to work on multi-market campaigns for client Spotify, helping them deliver innovative brand campaigns across global markets.
The Paid Social Senior Executive will work with their manager and hub team to deliver best-in-class paid social strategy and ensure faultless execution of campaigns on global social channels.
The Paid Social Senior Executive will deliver on four key objectives:
1. **Campaign Optimisation & Reporting**
Ensure that campaigns meet or exceed targets and proactively look for opportunities to advance campaign optimisation via test and learn. Responsible for producing, analysing and presenting campaign performance reports, including creating relevant charts and graphs, calculating key metrics and writing actionable insights.
2. **Campaign Implementation & Technical Expertise**
Ability to accurately implement large scale multi-market campaigns on social platforms, especially Meta, TikTok and Snapchat. Understands the principles, processes and systems available to offer recommendations to maximize campaign performance and efficiency.
3. **Campaign Planning & Platform Knowledge**
Knows and adheres to best practices and can independently plan multi-market campaigns, providing detailed rationale and recommendations. Keeps up to date with industry and agency developments, and proactively looks for social platform opportunities.
4. **Operational Excellence**
Through strict adherence to the financial, taxonomy and quality assurance processes, ensures quality and accuracy of output. Responsible for ensuring best practices are always adhered to and training other team members where required. Experience on client calls also preferred but not essential.
**Qualifications**
- High level functional and technical knowledge of Paid Social, including in-depth knowledge of Meta and TikTok. Past experience running campaigns on Snapchat, Pinterest and other social platforms also desired but not essential.
- Ability to independently execute campaigns to meet client business objectives.
- Strong command of Excel including basic functions: Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
- Strong attention to detail and analytical skills.
- Strong communication skills and client servicing experience.
- Experience contributing/ owning post campaign analysis or reporting also desired.
**Additional Information** Zenith UK **has fantastic benefits on offer to all of our employees. In addition to the classics, **Pension, Life Assurance, Private Medical and Income Protection Plans **we also offer;
- ** WORK YOUR WORLD **opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- ** REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- ** FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- ** FLEXIBLE WORKING, BANK HOLIDAY SWAP** & **BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday, from your first day of em
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