Senior Paid Social Executive
4 months ago
**Role - Senior Paid Social Executive**
**Location - London - Putney Bridge**
About the role:
We are looking for a Senior Paid Social Executive to be the driving force behind our cutting-edge International and UK higher education digital services. Imagine yourself in a vibrant, forward-looking environment where your ideas can spark the next big thing As our Senior Paid Social Executive, you're not just a player but a key architect of success, collaborating with a squad of top-notch marketers to shape and unleash killer paid strategies across the hottest social media platforms.
**Key Responsibilities**:
- **Strategic Paid Social Mastery**:
- Immerse yourself in the heart of innovation as a key collaborator with the Head of Performance Marketing and Social Media, driving strategy development and execution of mind-blowing paid social media strategies that align with our business goals.
- Unleash your creativity and assert your authority - not just in execution but in suggesting smart tactics and ideas that elevate our lead generation efficiency through power-packed paid social campaigns.
- Amplify brand engagement with your strategic insights, implementing cost-effective, extraordinary paid social initiatives that showcase your influence.
- Take charge and optimise like a pro - not only conquering average CPA but also owning the stage in suggesting tactics that boost the ROI of our paid social campaigns.
- **App Downloads and Retention Wizardry**:
- Flex your marketing muscles and leverage your expertise to drive app downloads and turbocharge retention rates through spellbinding paid social campaigns.
- Be the maestro behind app campaigns across the coolest social media channels - think Instagram, TikTok, Twitter, and beyond - from concept to execution, all while having the authority to inject your innovative tactics and ideas.
- **Team Dynamo with Strategic Authority**:
- Join forces with a dream team of creatives, thinkers, and doers - Design, Content, Organic Social, Product, and Sales - to track, measure, and deliver awe-inspiring results for our clients and business revenue every quarter and year.
- Embrace the dynamic business vibes and wield your strategic authority to collaborate seamlessly with different teams, suggesting and implementing tactics that tweak priorities and elevate the efficiency of our campaign execution.
- **Trailblazing Trends and Innovation**:
- Stay on the cutting edge by learning about industry trends and best practices.
- **Paid Social Experience**:
- Proven hands-on experience in planning, executing, and optimising paid social campaigns across mainstream social media channels.
- **App Downloads and Retention Experience**:
- Demonstrated success in growing app downloads and enhancing retention rates through strategic paid social campaigns.
- **Analytical Skills**:
- Strong analytical prowess, capable of extracting insights from large datasets. Proficient in reporting systems such as Tableau, PowerBI, and Looker Studio.
- **Technical Proficiency**:
- In-depth knowledge of Meta Ads, TikTok Ads, Twitter ads, Snapchat ads, Linkedin Ads and emerging paid media platforms. Familiarity with Google Tag Manager, tracking pixels, UTM parameters, and basic code implementation.
- **Budget Management**:
- Proven experience in budget management for social media campaigns, focusing on delivering business revenue and channel growth via metrics like Cost per lead, acquisition, install, etc.
- **Team Player**:
- Exceptional team player with outstanding verbal and written communication skills. Capable of working collaboratively and independently.
This is the perfect opportunity for a Junior Paid Social Executive with a hunger for growth and a drive to propel themselves into the next level of paid social marketing. Join us in shaping the future of marketing excellence
**What’s Next?**
**About us***
IDP Connect is a division of IDP Education, the global student marketing and recruitment leader.
Working with institutions as true partners, IDP Connect understands and enhances our clients’ capabilities with the transformative power of data, insights and engaged student communities.
With an entrepreneurial mindset and focus on innovation, IDP Connect creates digital products in collaboration with students that connect them with the right institutions. It also offers a one-stop-shop of services for institutions - including in-country promotion, student placement, and onshore arrival services - enabling them to reach their global recruitment ambitions.
Currently undergoing an exciting period of growth and product development, IDP Connect is genuinely embedded in our key markets. We provide access to in-country knowledge and insight from 30+ international student recruitment markets and an annual student audience of 98 million across our digital platforms. Our exclusive real-time data gives institutions actionable insights to inform their marketing and recruitment strategies.
With
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