Marketing Executive, Business Trade

1 week ago

London, United Kingdom London & Partners Full time

**Background**

London & Partners is the business growth and destination agency for London. Our mission is to create economic growth that is resilient, sustainable, and inclusive. We are a social enterprise, combining purpose with commercial rigor. We are funded by grants, partners, and our portfolio of commercial ventures.

We support high-growth businesses to scale - both international businesses expanding into the UK and London-based businesses growing internationally. We develop London as a destination and attract visitors and events.

We grow London’s global reputation to support economic growth. We create partnerships and profit-making ventures that enable us to scale our impact. We grow London’s global reputation to support economic growth. We create partnerships and profit-making ventures that enable us to scale our impact.

Our key performance indicators are the economic growth (gross value added) and jobs that we create, the satisfaction of our clients and partners, and our commercial performance.

**Purpose of role**

To support on delivery of B2B marketing strategies that are data-led, results focussed, cost effective and meet London & Partners’ needs.

To support on delivery on a range of creative business marketing activities to support our range of business products and services.

To work in a fast paced and collaborative environment and support the delivery of impactful marketing across business products and services, events, digital and print.

Working with the Marketing Lead Trade and wider business marketing team, on curating and creating content for our business channels via London & Partners’ extensive networks including partners, stakeholders and business influencers.

To collaborate with internal and external contacts to ensure marketing outputs aligns to wider organisational plans, is effective, on brand and high quality.

**Key tasks**
- Depending on activity, to manage or assist the delivery of innovative, impactful marketing from inception through to evaluation.
- Work closely with the wider team to scope, create or commission, and distribute content that is informed by audience insight and meets business needs via owned, earned, paid and partner channels.
- Provide professional and efficient marketing support for all business activities, events and trade shows, including producing the marketing around each event such as messaging, copywriting, collateral production and branding.
- Be a workstream lead, including planning and taking responsibility for delivery, of one or more marketing areas, for example:
Day-to-day use of business social media channels and WhatsApp, working with Social Media Lead to understand audience and channel goals.

Lead on the creation of London & Partners business newsletters, track performance.

Liaising with design team on production of cohort and trade mission brochures.

Be the point person for growth services team and in supporting marketing activity to drive attendance at the range of events within this portfolio.
- Any other reasonable duties as allocated by the line manager

**You'll be/have**:
Person Specification
- Skills & Competencies
- Proficient marketing skills likely a second jobber with interest in growth programmes and events marketing
- Committed to continuous learning and evolving with industry best practice
- Desire to work in an agile, collaborative marketing environment and as part of diverse project teams
- Good communication skills, written and verbal
- Proficiency with Microsoft Office (especially Excel, Word and PowerPoint)
- Familiarity with CRM systems e.g., Salesforce is desirable
- Competence with marketing performance monitoring tools such as Google Analytics, Hootsuite is desirable. Willingness to develop these skills is essential

**You’ll Get**
- To join a fast paced, flexible and inclusive social enterprise
- Hybrid working environment
- 30 days’ holiday in addition to UK public holidays
- Excellent employer pension contribution and private medical health insurance

The salary for this role has been approved as advertised in line with our pay structure. We will not negotiate or vary this figure upon offer or appointment.

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