Digital Marketer

4 weeks ago

Stirling, United Kingdom GC Group Ltd Full time

Company Overview:
The GC Group is a leading blinds company dedicated to providing high quality window coverings for the best value to our customers. We specialize in made to measure blinds. As we continue to grow, we are seeking an experienced Digital Marketer with proven expertise in PPC and SEO to join our team.

Position Overview:
**Responsibilities**:

- Develop and implement strategic PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels to drive traffic and conversions.
- Conduct keyword research, ad copywriting, and campaign optimization to maximize ROI and achieve client objectives.
- Perform SEO audits, keyword analysis, and on-page/off-page optimization to improve website visibility and organic search rankings.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement.
- Collaborate with cross-functional teams including design, content, and development to ensure cohesive digital marketing strategies.
- Stay updated with industry trends, best practices, and algorithm changes to adapt strategies accordingly.

Qualifications:

- Proven experience in digital marketing with a focus on PPC and SEO.
- Strong understanding of Google Ads, Bing Ads, Google Analytics, and SEO tools such as SEMrush, Moz, or Ahrefs.
- Experience in managing PPC campaigns across search, display, and social media platforms.
- Proficiency in keyword research, ad copywriting, and campaign optimization techniques.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Optional: Graphic design skills and proficiency in Adobe Creative Suite or similar tools.

**Benefits**:

- Competitive salary based on experience.
- Opportunities for professional development and growth.
- Collaborative and supportive work environment.

Applying:
**Job Types**: Full-time, Permanent

Pay: £25,000.00-£35,000.00 per year

**Benefits**:

- Company pension
- Employee discount
- Free parking
- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- Marketing: 3 years (preferred)

Work Location: In person

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