Associate, Marketing Pfs

3 months ago

London, United Kingdom Ralph Lauren Full time

Ref #:
W147134

Department:
Marketing

City:
London

State/Province:
London

Country:
United Kingdom

Pay Range Max

Pay Range Min

Company Description
- Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
- At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.Position Overview

The Retail Marketing Associate will co-create marketing strategies which are both brand appropriate and market right in order to acquire and secure the loyalty of our customers in a high paced and ambitious environment.

The role is pivotal in Ralph's Lauren brand elevation strategy & to be successful a genuine passion for brand building & customer experience is essential.

The scope covers 60+ Stores in 10+ European Markets, Ralph Lauren brands and product categories across menswear, womenswear, childrenswear & hospitality. This position is based in London, has one direct report & within the DTC marketing organization.

Essential Duties & Responsibilities

1. Manage the orchestration of channel right seasonal & global brand content strategies to drive continuous elevation for the channel, designing the look and feel for the entire campaign.

2. Co-Create & deliver 360 brand building strategies, partnering closely with the senior performance marketing associate, balancing _magic & logic_.

3. Clearly communicate the validated strategy to internal stakeholders in order to create buy-in for the marketing plans and bring them to life: Including Brand Image, Buying, Allocation, CRM, Retail, IT, Operations, Legal etc.

4. Assist in the management of the relationships with key landlord partners to maximise brand opportunities in key locations & overall share of voice.

5. Manage the implementation & reporting of print & digital OOH advertising campaigns in line with the phasing & brand plan.

6. Help identify innovative big ideas to guarantee strong brand awareness & engagement.

7. Management of marketing budgets, ensuring projects are managed cost-effectively to adhere to the companies’ objectives in the short, medium & long term. Partnering successfully internally and with external vendors to manage marketing expenditures & monitor spending.

8. Run pre-campaign market & customer analysis as well as post-campaign performance tracking & reporting.

The role requires someone with strong project management skills, excellent communication, and an entrepreneurial spirit to drive & execute ambitious projects involving many internal & external stakeholders. It requires close & frequent collaboration with the wider Marcom & Commercial teams in London & across Europe.

Over and above all the skills and experience required to be a successful marketer within Ralph Lauren, we seek an individual with a genuine passion and “feel” for the brand, strong interest in fashion & innovation, and the ability to inspire change and drive excitement.

Experience, Skills & Knowledge
- Possess a good understanding of the fashion market & trends, brand positioning and marketplace profiles.
- Proven experience of end-to-end project management, with strong attention to detail
- Strong Excel and PowerPoint
- Problem solving & proactive
- Strong organization & communication
- Proficiency in reading and analyzing data
- Fluency in English language is required

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