Social Media
1 week ago
About The Role
An amazing new opportunity has arisen at the RAC looking for a **Social Media and Community Manager** to work in our Marketing team. Reporting directly to the Head of Performance Marketing this role will be helping to build and support RAC’s onlinecommunity of motorists through innovative and creative ways across multiple social channels including Instagram, Facebook, Twitter, LinkedIn and TikTok. This progressive position will ensure the development of social and community strategies, creating hypeat scale and creating a presence in the market. This position could be primarily based in either of our Bristol or Walsall offices but flexibility is requiredto be out in the field filming and creating content.
Key Accountabilities
- Define a vision and strategy that delivers brand and business value across social, brand-owned online communities and other digital communities.
- Deliver against the vision and strategy, setting KPIs relevant to each channel against brand and commercial objectives, such as increasing followers, improving engagement metrics and improving social as a source of revenue for RAC.
- Responsible for the ideation, planning and creation of RAC’s social media and community content across all channels.
- Track social media and community metrics, measuring the impact on the business. Continually report on those KPIs and seek to improve effectiveness.
- Be the guardian of editorial standards across our social platforms, ensuring immaculate copy and on-point imagery and video at all times, and that image quality is in keeping with brand guidelines.
- Set the calendar for social media and share with senior stakeholders across the business.
- Evolve RAC’s social media guidelines and ensure these are communicated and adhered to.
- Work with the Biddable Media team to help elevate and evolve our paid-for social content.
- Work closely with Customer Services to monitor feedback across our social channels and advise on best response in the brands tone of voice.
- Assess the community's pulse, understand community concerns, and communicate to internal stakeholders.
**Qualifications, Skills, Specialist Knowledge & Experience**
So, if you are a confident, social media native who is confident in-front of camera or directing with hands on experience in content production (copywriting, photography, graphic design, videography) this is the role for you.
**Qualifications/FSA**:
- Degree educated in a marketing or business discipline or relevant experience
- Professional CIM or IDM qualification desirable
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