Direct Marketing Manager

4 days ago


London, United Kingdom NL Recruitment Full time

Direct Marketing Manager - Acquisition and Welcome, joining an International Charity based in Central London. Offering remote working with 1 x day a week in the London Office.

The Supporter Engagement Team are at an exciting time with a new strategy and investment to significantly scale up digital recruitment.

As the Direct Marketing Manager - Acquisition and Welcome, reporting to the Head of Supporter Engagement and managing a team of Senior Officers, will manage the First Engagement Team, responsible for the acquisition of new supporters and stewarding themvia engaging integrated welcome journeys to encourage cross-sell.
- Embed and oversee all teams annual operational plans, ensuring they deliver on growth, engagement and mobilisation targets
- Lead the team to deliver annual strategic testing plan across all channels, landing pages and welcome journeys
- Create new audience-led products and offers as required to recruit our target audiences
- Use insights, market trends and agency recommendations to scope and research potential test channels and opportunities
- Embed a test and learn culture into BAU, ensuring hypothesis and learnings are clearly documented and shared
- Motivate and lead three Senior Officers, setting clear smart objectives, provide coaching, support, development opportunities and training

You will have Senior Direct Marketing Acquisition experience, across a range of acquisition channels, including strong understanding of DRTV and digital fundraising processes, principles and KPIs. Experience of managing and motivating teams. Demonstrableexperience of setting and meeting ambitious income and engagement plans and targets. Experience of developing budgets and reporting variances against plans and reforecasting. Good analytical skills, able to organise, analyse and interpret complex data intosharable reports, with attention to detail and accuracy.



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