Digital Marketing Assistant

3 weeks ago


Waterlooville, United Kingdom Optimal Recruitment Full time

Our client is a specialist and thriving Legal 500 solicitors firm with offices based across the UK and a strong growth plan in place. We are now supporting their search for a New Digital Marketing Assistant to join their growing team based in Hampshire, Waterlooville.

Your responsibilities will include:

- Support the management of the company PPC account, monitoring spend and making improvements where appropriate. This may also include UX and landing page optimisation / A/B testing
- Support the marketing team with reporting and administrative tasks
- Monitor the online presence of each band and ensure that all information is kept up to date
- Support internal communications, including the utilisation of HR platform and quarterly newsletters
- Marketing project management, and develop implementation process which ensures new brands joining the group experience a smooth transition
- Work alongside the marketing team to develop new campaigns to meet the needs of the business
- Meet with solicitors/lawyers and run campaigns to target and grow their case load when joining the group
- Work alongside the other support functions, including IT, HR and compliance to improve communication and innovation across the group
- Help with the promotion of other products and services within the clients such as online wills and employment law subscriptions
- Help develop brand personalities and people.

**Key Skills**
- A passion for digital marketing, and comprehension of marketing principles, including positioning, lead generation and lead nurturing
- An understanding of the principles of digital strategies and UX
- An understanding of digital best practice and viewpoint on landing page design and conversions
- Working knowledge of all social platforms and social media automation tools; as well as Google Analytics and Google Ads.
- Strong analytical / numerical skills - to develop new ROI initiatives and analysis of ROI
- Ability to use programs such as Adobe Photoshop/InDesign and Canva could be beneficial, but not essential

Highly competitive salary and benefits package for the right individual.



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