Performance Marketing Lead
3 weeks ago
As our new **Performance Marketing Lead - Paid Search**, you’ll have a major impact on helping us achieve our goal. You’ll join a team which plans, manages, and optimises budgets that drive over 50% of all bookings on the web and app platforms across our business. The Performance Marketing Team work in close partnership with Google, Microsoft, Apple, and many other key digital partners, and enjoy the numerous benefits of these close relationships.
As our **Performance Marketing Lead - Paid Search**, you’ll have access to a wide range of benefits including:
- Hybrid working (we’re in the office 2 days per week)
- Access to a generous discretionary profit share scheme
- Many retail discounts on - travel and leisure, health, and wellbeing, eating out, shopping and lifestyle
**What you’ll be doing**:
- Day-to-day management and optimisation of PPC campaigns at scale, making recommendations to improve account performance and dealing with large scale budget management on a daily basis.
- Leading critical business projects to achieve the continued growth of the channel, working with the latest Google products such as Value based bidding, Inventory management and Auction time bidding.
- Provide actionable daily insights and analysis of campaign performance.
- Producing high quality, detailed documentation and presentations for the benefit of senior stakeholders.
- Managing the daily workloads of a team of PPC specialists to achieve short and long term goals while meeting the ad hoc requirements of the business.
**What you’ll have**:
- Bring strong experience of working in a Digital Marketing environment
- Be a highly proficient user of MS Office, with advanced knowledge of Excel
- Effectively communicate and influence at all levels and ideally have experience developing, mentoring and motivating junior members of a team
- Bring robust numerical and data analysis skills, with the ability to provide actionable recommendations
- Have experience using our key platforms, including any of the following: GA4, SA360, Google Ads, Microsoft Advertising, Apple Search Ads, Mobile Attribution Platforms
LI-Hybrid
LI-GC1
**Job Types**: Full-time, Permanent
**Benefits**:
- Company events
- Company pension
- Work from home
**Experience**:
- Property Management: 1 year (preferred)
- Customer service: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Ability to Commute:
- Leeds (required)
Work Location: Hybrid remote in Leeds
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