Senior Performance Marketing Manager
3 weeks ago
What you'll do
We're looking for an experienced, motivational and commercially astute Senior Performance Marketing Manager Sat within the Bet Marketing and Media team, you will lead a group of 5 in developing and implementing a successful and efficient performance marketing strategy - which covers Affiliate marketing, Paid search, SEO, Paid social, Acquisition user journeys.
Whether you currently work agency or client-side, this is an ideal opportunity to join a hardworking team; coordinating multi-million £ budgets and creating campaign strategy for one of the most renowned betting & gaming brands in the industry.
Additionally:
- You and your team will be responsible for all new customer acquisition targets and delivery
- You will work closely with brand, creative, customer experience, product development, media & campaigns and finance in the delivery of your strategy
How you'll do it
- You have experience in PPC, SEO, ASA, UAC, Web Analytics (GA or Adobe) and CRO / UX
- Be commercially astute, target driven and able to lead a driven and successful team
- You will report into the Head of Marketing and work alongside the Senior Media & Campaigns Manger
- Key responsibilities include: responsibility for optimising all paid and organic acquisition channels, continued optimisation of new customer user journeys, performance target setting & delivery, budget management, management of a team of 5 performance marketers, strategy development
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