Retention Marketing Lead

5 months ago

Teddington, United Kingdom Tearfund Full time

Our Church & Supporter Engagement team have an ambitious vision to grow a global community of people who want to enter into a whole-life response to poverty with help from Tearfund. We have a ministry to inspire and help people to live generously - in every sense of the word.

We are looking for an experienced fundraiser to join the Church & Supporter Engagement Leadership Team to help with this exciting vision.

You will be responsible for:

- Building whole life response engagement and increasing loyalty
- Aligning fundraising activity with wider vision, mission and brand identity
- Leading the strategy and planning of the journey from conversion through to welcome and onboarding
- Experience in the charity sector in a fundraising or marketing leadership role
- Multi-channel marketing experience across a variety of media channels including direct mail, press and digital channels
- Experience in KPI tracking and analysis
- Understanding of Direct marketing techniques including segmentation test matrices etc
- Good track record of managing budgets over £500k
- Excellent grasp of budgeting and analysing financial data
- Significant experience of project managing multi-channel projects with multiple stakeholders.
- Ability to work under pressure and manage a varied workload

This role is eligible for hybrid working and you will be required to work from a designated Tearfund office and from your home by agreement with the line manager
- All applicants must be committed to Tearfund's Christian beliefs_
- The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure._

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