Senior Marketing Executive

2 weeks ago


London, United Kingdom McCarthy Stone Full time

**Role Title: Senior Marketing Executive (Offline Marketing**

**Location: Remote + Occasional Travel to London**

**Competitive Salary + Bonus**

Do you have marketing experience within the property industry, an agency environment or a lifestyle-oriented business is preferred? Are you a problem solver who is tenacious and open minded? Do you possess a proven record in developing offline advertising campaigns, to set timescales and within budget? Do you have experience in briefing and developing cross-channel creative concepts?

If so, we have a unique and exciting opportunity for you to join our Offline Marketing team as a Senior Marketing Executive.

We are looking for an accomplished individual who is commercially aware and experience in using data to inform marketing decisions, a strong skillset in planning and organisation with the ability to multitask and work to multiple deadlines and a exceptional written and verbal communication skills who is confident to influence and engage to suit our targeted customer group.

Reporting to the Offline Marketing Manager our Senior Marketing Executive will provide a professional Marketing service in supporting the delivery of key business performance targets in order to meet wider company business objectives. Responsibilities will include supporting the Offline Marketing Manager and Head of Performance Marketing in executing a lead generation marketing strategy, including effective briefing of external partners; ensuring campaigns are focused to deliver both lead volume but also quality and attribution.

You will drive creative excellence across all Performance Marketing channels and assist in communicating the group level lead generation activity to stakeholders within the business whilst rapidly forging effective and collaborative working relationship with others, both internal and external

If you are a creative can-doer with a passion for marketing, a proactive and positive person looking to put your confidence, credibility, and tenacity to good use, and have the desire to deliver best in class offline marketing campaigns that are aligned to national activity and maximise local marketing opportunities this is the opportunity for you.

Our mission is simple: to help our customers achieve retirement living to the full. We achieve it by employing talented and ambitious people who genuinely care about the difference we make, while understanding that every staff member plays a part in our success.

We understand the importance of our people and invest in development, support, and remuneration. We will ensure that you are provided with the guidance, training and support you need to truly realise your potential.

This role can accommodate a remote working arrangement, the post-holder would be required to attend monthly team meetings in central London.

**Benefits**

**Financial**:

- Competitive salary and bonus scheme
- Competitive Company pension scheme
- Life Assurance
- Professional Subscriptions paid for

**Lifestyle/Health & Wellbeing**:

- 24 days holiday (rising to 28) plus Bank Holidays
- 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation)
- Health benefits such as Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher
- Colleagues Benefit Booklet with a range of store offers discounts and promotions
- Family Friendly Policies
- Excellent development opportunities

**Your Attributes**

**You will have**:

- 3 A Levels at Grade C or above (or equivalent) and ideally a degree (or equivalent)
- The ability to work in line with agreed standards and processes with close attention to detail.
- Analytical and problem-solving skills to find practical solutions where applicable.
- Resilience and adaptability - able to adjust rapidly to change
- Ability to effectively multi-task and prioritise

**You will be**:

- A proactive self-starter with a ‘can do’ attitude who is able to work effectively both as part of a team and on your own initiative
- Enthusiastic and self-driven
- Highly organised with good time management skills and attention to detail.
- Proficient in Microsoft Word, Excel and PowerPoint
- Experienced in working in a fast paced and dynamic environment
- Good working knowledge of Microsoft Office suite

**Key responsibilities**
- Standard and Non-Standard Campaigns
- Monitor and review activity
- Update systems and processes
- Maintain standards and consistencies
- These are in addition to the core responsibilities of the role._

**About Us**

As the UK’s leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people.

We believe in championing the role, wellbeing, and happiness of older people in society. We help our customers have a better later life, so they feel more connected, recognised, and valued than ever. In



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