Paid Media Executive

3 months ago

Bristol, United Kingdom Indicia Worldwide Full time

**About us**

Indicia Worldwide is an insight and technology-led communications agency with global production expertise.

**Why we exist**: we create new value

At Indicia Worldwide, our philosophy is one of ‘creating new value’. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually-beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.

Our substantial investment in our technology and data science capability, and resource, provide our differentiation in the marketplace. Data insight and marketing technology allow us to measure our work, evidencing ROI as the most critical metric in today’s environment.

We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.

As a business we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.

We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.

**The output**: Improved client performance by engaging consumers with brand ideas better, faster and more cost-effectively, across every step of a brand's journey to market.

**Purpose of the role**

As we continue to grow our digital offering at Indicia Worldwide, we are looking for a Graduate Paid Media Executive to support in delivering Paid Media activity with the aim of providing an excellent and personalised service to our clients.

**This role is for a fixed term of 6 months with the intention to become permanent.**

Key responsibilities:

- Picking up task across a range of digital marketing activity including:
Paid Search & Display:

- Setting up and manging campaigns in Google and Microsoft across paid search and display
- Researching relevant keywords and audiences to drive performance for clients
- Monitoring campaign performance and producing reports
- Working with Paid Media Lead to implement optimisation tactics

Paid Social:

- Setting up and managing campaigns across the range of social media platforms
- Monitoring campaign performance and producing reports

Web analytics:

- Analysing Google Analytics, Google Search Console and platform based reporting metrics and gathering meaningful insights to inform future campaign optimisation.
- Using data aggregation and visualisation tools to build out automated dashboards

**Skills, knowledge, experience and exposure**

Knowledge & Skills:

- Good communication and stakeholder management skills, ability to prioritise requests and keep relevant parties up to date with progress
- Ability to work with stakeholders internationally
- A self-starter who can be proactive in developing new skills and knowledge
- A strong interest in digital marketing and a desire to keep up with industry trends and best practice
- Excellent attention to detail and dedication to getting things right

**Education**:

- Degree level or equivalent qualification

**The mindset to navigate the role**
- They will have a questioning mind and be able to logically think through the work they are delivering.
- They will be focused on achieving the best results for clients and be committed to building strong working relationships with internal stakeholders.

**The softer skills that we believe, will help you thrive in this role**
- The role requires a self-starter who will take ownership of what they are doing and be committed to delivering high quality work
- Previous agency experience would be an advantage but the main thing is to thrive in a face paced environment
- Great attention to detail is important with strong communication skills

**Role Requirements**

This role will be based in our Bristol office with some limited travel to client sites.

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