Paid Media Marketing Specialist

5 days ago


Bristol, Bristol, United Kingdom Allegiance Technology Full time
About the Role

Allegiance Technology is seeking a highly skilled Paid Media Marketer to join their dynamic team. As a Paid Media Marketer, you will be responsible for managing key client accounts, overseeing relationships and campaign performance.

Key Responsibilities
  • Paid Media Account Management:
    • Manage key client accounts, overseeing relationships and campaign performance.
    • Develop and execute comprehensive paid media strategies with a focus on the entire sales funnel.
    • Align campaigns with client objectives, continuously driving performance improvements.
  • Paid Media:
    • Collaborate with senior leadership on proposals and pitches for potential clients.
    • Present data-driven insights and unified strategies to clients, ensuring cross-team collaboration.
    • Support existing account discussions and assist Account Managers as needed.
  • Account Performance:
    • Monitor and optimise ad account performance to meet client business goals.
    • Conduct regular performance analysis, implementing improvements to drive success.
Requirements
  • Minimum of 2 years' experience in media, sales, or marketing, with a focus on e-commerce and lead generation.
  • Expertise in key paid media concepts like Google Ads, KPI's, A/B Testing and Audience Targeting.
  • Strong analytical skills, with the ability to measure success.
  • Excellent communication skills, helping guide clients towards strategic decisions that align campaigns with their business goals.
What We Offer
  • Significant opportunities for growth and specialisation.
  • Proactive self-development is encouraged, enabling you to explore your passions within the marketing industry.


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