Paid Media Executive

7 months ago

Bristol, United Kingdom Digital NRG Ltd Full time

**3 CORE Responsibilities**
- Paid Media account management
- Paid Media sales enablement
- Account Performance

1. PAID MEDIA ACCOUNT MANAGEMENT
- **Ownership** of Paid Media KEY accounts & manage a portfolio of DNRG accounts. You will be responsible for holding the relationship with the clients; managing diarised & ad hoc meetings as needed as well as managing the ppc & paid social accounts themselves.
- You will have hands on experience (ideally 2 years+) on working on e-commerce and lead gen accounts; understanding PMAX, Smart Bidding, Feed Optimisations.
- We measure ourselves on ROAS & CPL & you will hold these KPIs as the primary KPIs on every account you manage; guiding clients to this way of thinking. We do not run accounts for clicks & you will help manage conversations to encourage this.
- Deliver best-in-class Paid Media strategies that consider the entire sales funnel; from first interaction to driving loyalty.

**2.PAID MEDIA SALES ENABLEMENT**
- Work closely with our Account Services Director & Chief Revenue Officer to build proposals & assist on pitches for prospects.
- For some pitches where extra insight is needed, you will also be required to pitch & present your findings to clients whilst also collaborating with other teams to create one unified strategy.
- These will be allocated to you on an ad hoc basis, as well as other members of the team based on workloads & specialist topics.
- Given the nature of our PPC Team set up, you may sometimes be required to jump on ad hoc calls to support existing PPC account conversations and Account Managers. For example, growth opportunities, strategy reviews, performance deep dives.

**3. Account Performance**
- Our success is based on our clients success your role in that is to make sure the ads account is performing as well as possible and is aligned to the clients business goals.

**Career Progression & PDP**

Whilst the 3 core areas of this position will remain steadfast; this role can progress and grow with you. We are always working on & seeking out new products & projects; each requiring their own Project Manager. We value proactive self-development so if you find passion somewhere outside of these 3 CORE responsibilities then you can make it your own

**Day to Day Insights**
- Day to day management of Paid Media accounts (BAU)
- Working with clients to develop their paid media strategy & then delivering that strategy
- Manage monthly budgets & invoicing to ensure no overage/underage for your designated accounts.
- Comfortable making decisions based on data to improve Paid Media performance
- Constant analysis of performance to progress continuous improvements.
- Keyword research, ad writing, audience targeting, display optimisations, product feed setup & manipulation (Google Shopping)
- Problem solving & deep digging into account pain points.
- Using GA4 to ensure you’re on top of tracking, multi-channel attribution & the holistic digital results of accounts (not just PPC/Paid Social)
- Stay updated with industry trends
- Share knowledge & insights with the team

We are in the office 3 days/week; 8.30-5pm with a 4pm finish on Fridays so applicants must be ready to come & be part of our company culture. We are an office of 30+ & working together to give the very best to our clients.

We are fiercely proud sponsors of Bristol City FC with our logos on their kit & you might have seen our branding at home games too Staff perks include hospitality at games, free tickets & (even player meet & greets across the Bristol Sport network), as well as discounts on all Bristol Sport games.

Other perks include additional holidays for every year you're with us; birthdays off, free private healthcare after 2 years.. & a couple more sweeteners.
- A remuneration package for this job will be based on experience and skills and will be dependent on this.
- There will be the chance to grow your knowledge within this ever-moving industry with personal development at the heart of the agency.
- Private healthcare after year two.
- Extra days of holiday for every year of service capped at 30 days.
- Google & Facebook Qualifications.
- Attend industry exhibitions and events.
- Monthly time dedicated to your professional growth.
- Dedicated WFO (Work From Office) and WFH (Work From Home) IT setup.
- Your birthday off.
- An agency that celebrates success. Team events and awards ceremonies.
- Incentives should you go above and beyond. From vouchers to trips away.
- Early finish Fridays (flexi Fridays).
- WFO 3 days, WFH 2 days.
- Internal and external training days.
- Post-probation - dedicated time allocation each month for PDPs (Professional Development Plans).

Pay: £25,000.00-£30,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
- Private medical insurance
- Sick pay
- Work from home

Schedule:

- Day shift
- Monday to Friday

Work Location: Hybrid remote in Bristol, BS32 4JT

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