Head of Digital Advertising Sales

3 weeks ago

London, United Kingdom OD Talent Solutions Limited Full time

**Head of Digital Advertising Sales**

Location
- London

The Head of Digital Ad Sales will be responsible for the successful monetisation and ongoing revenue growth of all digital advertising opportunities at GB News. We are dedicated to growing existing revenue lines as well as outperforming the market in key growth areas such as digital video and social monetisation.

The role’s core responsibilities include.
- Reporting to the Commercial Director, the Head of Digital Advertising Sales is responsible for developing a clear and effective digital sales strategy to build revenue growth across all GB News online platforms.
- Focusing on delivering direct and programmatic revenues, and must successfully navigate, and lead where possible, changes underway in the digital advertising world.
- Work with existing 3rd party contractors and pinpoint new potential revenue generating relationships.
- Deliver best in class representation and service to our customers to maximise digital ad revenues for GB News.
- Out-perform revenue targets - handle pipeline, accurately forecast
- Proactively pitch for new revenue from non-spenders and create reactive proposals in response to advertiser briefs, ensuring response to brief is timely, creative, innovative, and effective
- Responsible for maintaining existing and building new relationships with third party platforms including Twitter, Facebook, Snapchat, Apple News and YouTube
- Responsible for updating and sales training of the digital revenue performance to the wider GB News team

Essential Skills for this role include.
- Experience in forecasting and sales strategy building for online platforms.
- Experience in selling digital advertising solutions such as video, display and social
- Experience working with media agencies and with clients directly.
- Experience in negotiating and implementing third party contractors.
- Experience in media, online and/or digital advertising industries
- A desire to understand future technologies and commercial opportunities
- Experience in building and developing online sales packages and solutions for advertisers.
- Great understanding of the media planning and buying process
- In depth knowledge and understanding of online media sales strategy

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