Digital Marketing Coordinator
5 months ago
**Company Profile**
Rangeford Villages develops and operates new retirement villages for people aged over 60. We create exciting, innovative and contemporary communities for residents to live life to the full, with a wide range of leisure activities, services, support and care. Due to rapid expansion, we are now looking to expand our marketing team to ensure our digital brand presence is at the forefront of lead generation activities
**Job purpose**
The Digital Marketing Coordinator will be part of a wider team coordinating digital activities including social and website content to drive brand awareness and ultimately create new leads for our sales team
The role holder will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how digital activity can become a strong asset to securing growing revenue. You will be tech-savvy and naturally creative with great ideas to reinforce our marketing brand.
**Main duties and responsibilities**
- Assisting in the formulation of strategies to build a lasting digital connection with potential residents, friends and family members / influencers.
- Provide creative ideas for content marketing and updating the website.
- Collaborate with website developers to improve user experience on the website.
- Ensure offers, incentives, latest news and information is up to date across all online platforms and constantly reviewed for relevance.
- Monitor competitor activity and suggest changes in direction or updates to stay ahead of the competition.
- Maintain partnerships with media agencies to creative insight and visually appealing content and material.
- Post content across all social media channels.
- Create pod casts and marketing videos.
- Produce blogs for social media distribution.
**Required Skills**:
- Proven experience in a digital marketing capacity.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media.
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- First-rate spelling, grammar and proof-reading ability.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.
**Working conditions**
- Hybrid working role split among our HQ in Uxbridge, Villages and WFH. Regular travel to our villages will be required.
- Occasional weekend work may be required to support sales events.
- The working hours will be Monday to Friday 9am to 5:30pm with 1 hour for lunch
**Benefits**
- £30,000 - £32,000 perannum.
- 25 days annual leave per year plus the statutory UK bank holidays.
- Recognized industry body training in Digital Marketing.
- Access to online training platform
- Cash healthcare plan
- Death in service
- Benefits platform
- Employee Assistance Programme including access to a virtual GP
- Pension scheme
**Job Types**: Full-time, Permanent
**Salary**: £30,000.00-£32,000.00 per year
**Benefits**:
- Casual dress
- Company events
- Gym membership
- Health & wellbeing programme
- Life insurance
- Paid volunteer time
- Referral programme
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Uxbridge: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (preferred)
- B2B social media: 1 year (preferred)
Work authorisation:
- United Kingdom (required)
Work Location: Hybrid remote in Uxbridge
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