Lead Associate Trading Director
3 days ago
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and transparency.
So if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.
WHAT YOU WILL BE DOING:
- Manage, mentor and work alongside Trading Specialists to grow your dedicated book of business through data-led up and cross-sell
- Support the Director of Trading, as a senior member of the team, to shape the overall trading strategy for the UK business
- Work with internal teams to create 12-month growth strategies that help achieve client’s goals and objectives.
- Lead and create RTB buying strategies, optimisation algorithms, and data visualisation.
- Become a leader in best practices for The Trade Desk platform and offer insights on how to improve campaign effectiveness through the platform’s functionality. Mentor clients leveraging this expertise.
- Combine data analysis and client feedback to create optimisation strategies and provide solutions for complex campaigns to meet client objectives.
- Work closely with Product Management and other cross-functional teams to help define features and enhancements to improve the platform.
- Help build our trading best practices, including creating training collateral and internal resources.
- Work closely with the client services team to develop and execute an onboarding plan that will make customers successful with our real time buying platform.
- Understand and effectively communicate The Trade Desk’s value proposition, technology, processes, and partnerships, as they relate to growth of current client accounts.
- Help build the Client Services practice, including developing training material, customer facing assets, and internal resources for trading media through our platform.
WHAT YOU BRING TO THE TABLE:
- Experienced specialist within programmatic, hands-on DSP and/or online ad operations experience.
- Client-facing experience.
- Team management experience.
- Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback; delegate and develop; keep people informed, and provide effective coaching.
- Experience in working with ad exchanges, aggregators, ad servers, and other optimisation platforms.
- Experience in trafficking and optimising CPA, CPC direct marketing campaigns preferably in an RTB environment.
- Solid experience in Excel including pivot tables, chart-making, and manipulation of data sets.
- Experience managing hands on keyboards Traders, Operations, or Activation teams.
- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a get-it-done now start-up environment.
- Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
- Effective time management skills - ability to prioritise and meet deadlines.
- Self-starter - able to tackle new clients or territories with little guidance.
- Quick learner - able to rapidly grasp new technology and product change.
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