Social Media and Content Lead

2 weeks ago


London, United Kingdom Grind Roastery Full time

**A bit about us.**

Grind is a coffee company that lives in London. After opening Shoreditch Grind in 2011, the brand expanded across London with cafés and a production coffee roastery. 2020 changed Grind beyond recognition, and today Grind coffee is available online - through our direct-to-consumer coffee business led by the UK’s first compostable coffee pods for Nespresso machines - as well as around the world as the global coffee partner for Soho House.

Based in Shoreditch, with a roastery in Bermondsey, we have a team of talented people working on everything from product development, to creative production, to customer experience.

**A bit about the role.**

We are seeking a highly motivated and creative Social Media and Content Lead to join our brand team. This role reports into our Head of Brand and has one direct report, supporting on content creation and influencer management.

The Social Media and Content Lead will play a pivotal role in driving our brand's strategy, execution, and analysis across social platforms. With a finger on the pulse of the latest trends, you'll craft compelling content that resonates with our audience and drives measurable results. This role extends beyond mere creation; it encompasses strategizing and analysing to ensure optimal impact and growth.

**Responsibilities**:

- Strategy Development: Craft and implement a comprehensive content strategy for social platforms, ensuring alignment with brand values, goals, overarching marketing calendar, and audience interests.
- Content Creation: Develop, produce, and edit high-quality, engaging, and authentic content—including videos, stories, reels, and posts—that captivates our audience and amplifies our brand. Conduct research on industry trends and carry out competitor analysis to remain updated on the latest social media trends.
- Analytics & Reporting: Monitor, measure, and analyse performance metrics to understand content efficacy, audience behaviour, and ROI. Provide insights and recommendations based on data-driven decisions.
- Trend Monitoring: Stay updated with the latest platform updates, features, and trending topics to ensure our content remains fresh, relevant, and ahead of the curve.
- Collaboration: Work closely with the broader marketing, product, and creative teams to align content strategies with promotional campaigns, product launches, and other brand initiatives.
- Community Building: Actively seek feedback from the community, responding to comments, and leveraging insights to refine content strategy and execution.

**Qualifications**:

- At least 3 years experience as a social media manager and content creator.
- Demonstrated experience in content creation for brands.
- Proficiency in creating diverse content types, including static and video, some design experience preferred.
- A track record of providing strategy, executing content, and possessing a deep understanding of analytics. Capacity to pivot and refine strategies based on performance.
- In-depth comprehension of the channel ecosystem: trends, hashtags, music usage, functionalities, guidelines, and platform updates.
- Evidence of having nurtured social media into an engaged and substantial following.
- Passion and interest in weaving compelling brand narratives that connect to product sales.
- Superior verbal, written, copy-editing, and proofreading skills.

**Benefits**
- 25 days of holiday per annum plus Bank Holidays
- Access to our company wellness scheme
- Full access to our Mental Health Service - at all times of the year
- Great company staff discounts for friends and family
- Career development opportunities in a wide range of training programmes

**Salary**

£50,000 - 60,000 depending on experience

INDMANAGE


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