Planner

3 weeks ago

Gloucester, United Kingdom Rocking Zebra Full time

Planner
- Global technology digital agency
- Client facing role leading data insight engagement activities
- Support client services teams with customer data initiatives which add value
- Working closely with clients developing knowledge from data and insights
- Opportunity to work across many well-regarded brands
- Opportunity for development and growth joining a global leading digital agency

The role of Planner is within the Data and Insights team, which forms part of the wider Digital service offering across the client base which extends worldwide.

You will lead/work on client engagements Data and Insights, specifically helping to develop our client’s knowledge and understanding of available data and providing best practice advice to help meet their marketing challenges.

To provide support to account team to help identify and convert revenue generating opportunities in existing clients.

Provide consultancy to clients on customer data initiatives that could help add value to their business and help to develop solution to meet client expectations.

Overview
- Ensure any outputs such as analysis, technology solution or marketing strategy satisfy the business requirements.
- Proactively work with account team to identify and develop opportunities within clients for additional revenue.
- Develop data strategies and consumer journeys in order to support communication activities.
- Provide support to internal account teams on how to plan effective data and CRM strategies to support our client’s business plans.
- Improve company efficiency by identifying repetitive work that can either be simplified and carried out by others or automated to speed up production.
- Write comprehensive briefs to reflect client requirements.
- Meet with internal teams to discuss brief and requirements.
- Work with client teams in creation of all related project plans and schedules.
- Identify projects’ potential issues for client or third parties and propose solution options for agreement with internal teams, senior management (where necessary) and client.
- Work with technical team to identify where errors have occurred and how these can be solved and avoided in future.
- Provide accurate work assessments to deliver on time to maximise revenue opportunities.
- Select the most appropriate data advice to support the client’s business objectives

You need to have..
- Minimum of 2-3 years’ Planning / Data Planning experience.This could include client side or agency side experiences with data/CRM, Account Manager type roles
- Sound experience of working with high profile clients (ideally both B2B and B2C across several industry sectors) at a senior level.
- Considerable and recent experience of leading large scale multi-channel marketing campaign/ technology/ data management/ BI projects within the Data Marketing Industry.
- Practical and hands on experience of planning and analysing multi-channel marketing activity.
- Numeric degree or equivalent in a relevant discipline e.g. Business Studies, Marketing, Psychology, Social Sciences. Masters Level would be advantageous.
- A numerate, efficient problem solver who can demonstrate structured thinking.
- Demonstrable communication, influencing and relationship management skills.
- A strategic thinker who can make clear assessment of business opportunities.
- A creative thinker who can transcribe marketing requirements into CRM activity and then into operational actions.
- A strong commercial outlook with demonstrable negotiating skills and understanding of revenue, cost and profitability.

Next Steps

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