Digital Marketing Lead

2 days ago


Ipswich, United Kingdom Rutherford Briant Full time

Rutherford Briant are currently recruiting for a Digital Marketing Lead to work for a fast growing financial institution with a fantastic work culture and great benefits.

Our client has won multiple awards for their services and are entering their next phase of growth in the business, as well as being listed on the Sunday Time’s TechTrack 100. They are an exciting, young company with a dynamic team where passion is greatlyencouraged. The team and working style is incredibly fast-paced and they actively share ideas from across all members of the company,

On top of a competitive salary of up to £45,000 per annum, you can also expect a fantastic benefits package, including 25 days annual leave, private medical care extended to family members, death in service training and career development. This role is basedin Ipswich and offers a hybrid working style.

As a Digital Marketing Lead, you'll own top-of-funnel lead generation and web customer acquisition efforts across paid media and digital outreach. You'll also work collaboratively to transform our owned and earned media into conversion channels. Alongsidetackling day-to-day business challenges, you'll be as comfortable setting strategy as you are managing campaigns. Example duties for this Digital Marketing Lead are:

- Paid media management: lead strategy and implementation of paid digital channels such as PPC, display, paid social, affiliates. Continually analyse channel performance to discover opportunities to improve ROI
- Outbound campaign management: build sophisticated outbound campaigns with multiple touchpoints across different mediums to increase awareness of the brand and generate qualified leads
- SEO: work with team members and external agencies to continue improving SERP rankings. Keep up-to-date with the latest techniques, algorithm updates, and competitor movements, and propose new strategies
- Conversion rate optimization: own the conversion rate metric across the business and ensure the weekly and monthly conversion rate target is met. Track and interpret applicant behaviour, working closely with the customer success team to test new tactics
- Marketing automation and lead nurturing: use behavioural insights to develop automated, rule-based retention marketing campaigns to reduce customer churn
- Forecasting: support the CMO with the forecasting of quarterly lead generation targets
- Budget management: track marketing campaign ROI and control the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with results and sales objectives
- Lead management: track lead lifecycle and conversion rates from enquiry to funded loan through our loan management system
- Actionable reporting: create monthly activity reports containing suitable recommendations and a clear performance summary against key performance indicators and metrics
- Relationship management: build and maintain third-party lead channel relationships.

Interviews will be face-to-face with a view to have somebody as soon as possible



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