Digital Marketing Lead

8 hours ago


Ipswich, Suffolk, United Kingdom CV-Library Full time
Senior Marketing Role at CV-Library

We are seeking an experienced marketing professional to lead and inspire our in-house marketing team across a diverse group of businesses.

About the Opportunity:
  • Develop and execute effective marketing strategies to drive growth, leveraging experience in B2B environments, email, social media, content, website, and other channels.
  • Report to the Group Marketing Director and work with stakeholders to plan and deliver a full 12-month calendar of marketing strategy and corresponding campaigns.
  • Take ownership of budgetary control for the marketing function and oversee external contributors, including PR, photography, and videography.
Key Responsibilities:
  • Lead and motivate the marketing team to execute campaigns that meet business objectives and maximize impact.
  • Work with Commercial teams to prepare new product release plans, including positioning, key benefits, and differentiation from other products.
  • Conduct data analysis, provide insights, and manage projects to support campaign optimization.
  • Maintain a unified marketing calendar, coordinating team efforts for seamless campaign execution.
  • Report insights and strategic recommendations to the Group Marketing Director.
Requirements:
  • 3+ years experience managing a marketing team.
  • Strong understanding of multi-channel marketing strategies.
  • Skilled in Microsoft Office programs for planning, analysis, and communication.
  • Web-savvy with a strong understanding of digital marketing channels.
  • A balance between creative and analytical skills, with the ability to adapt to diverse campaign requirements.
Salary and Benefits:

£60,000 - £80,000 per annum (dependent on experience)



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