Social Media Co-ordinator

4 weeks ago


Glasgow, United Kingdom The Scotsman Group Full time

**Job Ref**:SCO2270

**Branch**:The Scotsman Group - Central Office

**Location**:Head Office, Glasgow

**Salary/Benefits**:Competitive Salary

**Contract type**:Permanent

**Hours**:Part Time

**Hours per week**:12

**Posted date**:20/01/2023

**Closing date**:22/02/2023

**Who we are?**

The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels and more.

**We are looking for an experienced and talented Social Media Co-ordinator to be part of the in-house marketing team, you will be responsible for the overall management of one of our flagship venues, Oran Mor's social media channels**.**

**What is in it for you?**

As part of Scotsman Hospitality, you will have access to the following benefits that include:

- Wagestream - Stream up to 40% pay as it is earned and set automatic savings to support your financial wellbeing.
- 30% off of food and cinema tickets in all of our venues across Scotland.
- Hotel and Apartment discounts.
- Access to Scotsman Perks Benefits Portal.
- Flexible working opportunities.
- Career development through our Scotsman Steps training programme.

**The Role**:

- You will be responsible for the social media output of this venue across Facebook, Instagram and Twitter, as well as the rollout of Tiktok.
- You will work closely with the Operations and Sales Team at Oran Mor to ensure Social Media content is consistent, high quality and reflects the many facets of the business.
- You will be based in Head Office but will attend Oran Mor regularly to capture content, meet with the team there and content plan.
- You will work closely with the Group Social Media Manager to agree content pillars for the venue, present monthly planners for feedback and input before rolling out.
- You will also work to rollout centrally created marketing campaigns in a timely fashion and liaise closely with the Head of Digital Marketing to ensure digital messaging is alligned and impactful.
- Your aim will be to increase engagement and interest across these channels and therefore grow and maintain customer interest and loyalty to drive sales.
- Working towards agreed KPI's set by the business including growing followers, increasing interactions and improving direct bookings.
- Working closely with the Operations Team in venue as well as the in-house photographer and videographer to ensure content is of the highest standard.
- Working continuously on delivering a strategy which grows our Social Media reach and delivers the maximum impact.
- Developing and implementing a Social Media Plan for the venue where specific targets or objectives have been set by the Head of Commuications and Social Media Manager.
- To ensure posts are visually appealing, professional and showcase the USP's of the venue.
- Working with the Social Media Manager to implement an ongoing schedule of photography and videography using the in-house available.
- Writing briefs and attending shoot days to ensure content is of the highest quality.
- Working with the Group Social Media Manager to help manage things like influencer/invited experience and competition content.

**The Person**:

- Ideally will have a degree in marketing or communication/HND equivalent, would be preferred but not essential.
- An active understanding of hospitality marketing, up to date with the latest trends and tools to ensure all Social content is of the highest standard.
- An understanding of applied social media marketing, specifically Instagram and Tiktok, including best practice, scheduling tools, in-app functionality like swipe ups, polls, creation of reels.
- Comfortable working on graphics including the ability to clearly communicate to designers what you are looking for, a knowledge of Canva or similar programme would be benefical but not essential as training will be given.
- Confident doing Social Media outreach including liking/commenting and interacting with customers, as well as outreach via DM's to influencers, collaborators and more.

In return for the above, we offer our** Social Media Co-ordinator **a competitive salary, generous company benefits, and flexible working hours. As well as the opportunity to use your creative skills on some of the most challenging and rewarding brands in Scotland.

**The Process**:
Scotsman Hospitality is a privately owned and operated business which focusses on a bold and brave approach to delivering customer experiences which challenge the status quo.



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