Content Marketing Leader
4 weeks ago
Location:
Woking, Surrey, United Kingdom
Job ID:
GB54572907
Date Posted:
2023-03-29
Company Name:
Hitachi Energy UK Limited
Profession (Job Category):
Sales, Marketing & Product Management
Job Schedule:
Full time
Remote:
No
**Job Description**:
General information: Hitachi Energy is looking for a Content Marketing Leader you'll be responsible for developing a holistic plan for content strategy and development, from top of funnel through conversion and in support of expansion over time. As the Content Marketing Leader you'll be directly responsible for the product marketing, industry marketing, and content development teams. Critical to success, this leader will closely align and collaborate with the Digital Marketing, Field Marketing, Communications and Marketing Operations teams to effectively develop and execute this strategy. This position will frequently interact with Product Leadership, Sales and Corporate Segment/Solution Marketing to align on priorities, and ensure optimal development of content based on customer journies, and content development best practices. As Content Marketing Leader, you will set the standard for content quality by defining expectations/guidelines/templates and enforcing them in your role as leader of the Grid Automation editorial board. You will guide our investment in content creation based on ROI-driven analysis, and will ensure that we balance our execution across internal and external resources for optimal ROI, while also driving innovation and best practice curation.
Your background: Bachelor's degree in English, communications, journalism, marketing, etc. and 10-12 years of professional work experience in a marketing environment. Experience in content strategy within a Business to Business(B2B) marketing/communications environment Experience in utilities/energy/electrical manufacturing/transport industries Marketing content development, editing, distribution, measurement Lead generation and customer journey experience Salesforce or CRM equivalent advanced experience Inbound and outbound marketing tactics Excellent personal writing, editing, and design skills Marketing automation experience (Eloqua)
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