Digital Marketing Senior Specialist

2 months ago


Woking, United Kingdom Hitachi Energy Full time

**At Hitachi Energy our purpose is advancing a sustainable energy future for all. We bring power to our homes, schools, hospitals and factories. Join us and work with fantastic people, while learning and developing yourself on projects that have a real impact to our communities and society. Bring your passion, bring your energy, and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation**

Seize this opportunity with Hitachi Energy as a Digital Marketing Senior Specialist within the demand Generation team. You will be working with our Sales and Product teams across multiple regions to strategise, design and orchestrate digital marketing campaigns that create awareness of our offering and generate high-quality leads. You will be supported by our Marketing Operations team and work closely with our Inside Sales, Communications, Field Marketing and Marketing Content teams. You will join the ‘digital-first” Demand Generation team with colleagues in different parts of the world. As a Digital Marketing Senior Specialist with Hitachi Energy, you will partner with Sales and Product experts to understand business goals and challenges. You will design and execute digital marketing campaigns that bring business value to your stakeholders. With exceptional analytics, writing skills, and experience in paid media, you will develop multi-funnel digital programs to bring growth and value. So, if you are passionate about B2B digital marketing with 5+ years of experience in B2B paid media and looking for an opportunity to show digital marketing ROI and help build a digital team, we would love to hear from you Join our vibrant and evolving Marcom organization and be part of the Hitachi Energy community.

**Responsibilities**:

- Partner across the multi-faceted stakeholder groups to translate business goals and challenges from Product and regional sales teams into end-to-end digital marketing campaigns aligned to deliver account engagement, awareness and pipeline.
- Develop and execute end-to-end integrated digital marketing campaigns - mixing outbound and inbound strategies, webinars and events, bringing an audience-centric approach to planning, design and tactics.
- Monitor campaign performance, regularly delivering progress and insight reports to sales and product stakeholders.
- Drive campaign testing & optimisation, and contribute to defining paid media strategy, benchmarks and KPIs.
- Leverage marketing automation and CRM platforms to analyze, design and optimize the digital campaign.
- Drive campaign excellence with campaign management expertise - budget and timeline management, stakeholder communication and coordination, campaign documentation, etc.
- Manage integrated campaign calendar for multiple geographies in English and other languages.

Your background
- Bachelor’s degree in Business Management, Marketing or Corporate Communications with 5+ years of demonstrated B2B marketing experience.
- Experience in technology-based organizations is strongly preferred.
- Proven track record of using paid media as revenue and growth driver. Experience of tracking, and reporting on budgets
- Experience designing and managing digital awareness and lead generation campaigns.
- 3-5 years of experience orchestrating SEM campaigns. Experience integrating SEO and SEM is a plus.
- Proficiency in writing and editing advertising copy. Strong communication skills (written and verbal English)
- Experience and passion for uncovering business problems maintaining conversations with Sales and solution experts, used to developing campaign briefs to identify marketing goals to address specific business challenges.
- Experience working with CRM platforms (Salesforce) and reports tracking marketing campaigns performance (leads, opportunities, revenue).
- A team player, motivated, proactive, self-starter with a focus on execution and efficiency. Excellent planning and organizational skills.

More about us

**Publication date**:
2023-03-22

**Reference Number**:
GB54572849_E10



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