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Search Engine Marketing Executive

5 months ago

BarrowInFurness, United Kingdom James Fisher and Sons plc Full time

**About the Role**:
**Search Engine Marketing Executive**
**Full-time, Permanent**
**Knutsford - Hybrid Working**

**Who we are**

James Fisher and Sons plc, is a group of pioneering and specialist engineering and marine businesses. Together, we’re a global team of around 2,500 employees who enable seismic shifts in the way the world transports goods, protects natural resources and generates power. Our customers come from the maritime transport, defence and energy markets.

**About the role**

James Fisher and Sons plc seeks a highly organised and driven Search Engine Marketing (SEM) Executive to play a leading role in the development of search engine marketing campaigns to increase conversions and drive performance in line with ROI targets.

**Principal Accountabilities**

Assisting company directors and the group marketing team in all SEM activities for James Fisher, and supporting group company marketing teams in;
- Search engine optimisation - keyword research, optimising copy and analysing SEM performance
- Pay-per-click - setting up and managing campaigns, researching keywords, analysing trends, adjusting targets, and assessing feedback
- Researching and developing SEM strategies that scale well and deliver on agreed objectives
- Developing A/B testing plans to drive growth including landing page optimisation, audience testing, and more
- Driving independent optimisation plans through analysis of data sets
- Updating reports and providing analysis around ROI, campaign performance and website traffic to optimise all campaigns, building on successes and learnings
- Supporting the optimisation of copy and landing pages for SEM campaigns
- Collaborating with colleagues to generate, and taking the initiative to look for, SEM opportunities across the business
- Liaising with group companies, clients, subcontractors and all stakeholders
- Providing SEM support to James Fisher companies
- Further ad hoc support to the group marketing team as required

**What you need**

You should have excellent written and verbal communication skills, be able to collaborate effectively with colleagues and a wide range of internal and external stakeholders and have a proven ability to work to tight deadlines whilst maintaining excellent attention to detail.

**Experience, Skills and Qualifications**
- Proven experience in managing SEO and PPC campaigns
- Interest for growing business through SEO and PPC
- Excellent analytical and quantitative skills, ability to manage large data sets and provide optimization recommendations
- Strong knowledge of the SEO/PPC industry, including an understanding of Google's algorithm updates/product alterations
- Knowledge and experience of working with Google Analytics 4 (GA4)
- Strong attention to detail and analytical problem solver
- Good knowledge of PPC related performance calculations and ad variant testing
- Knowledge and experience with Google Tag Manager, Google Ads and Google Search Console
- Excellent knowledge of SEM tools
- Campaign management experience in Facebook Ads Manager and LinkedIn Campaign Manager and knowledge of third-party bid management tools
- Motivated to work in a busy support-driven role, with the ability to work on own and as part of a wider team
- Ability to juggle multiple projects and to work to tight deadlines
- Ability to work with both ambiguity and precise direction
- Excellent interpersonal and communication skills

If this sounds like the next step in your career, then click ‘apply’ now.