Paid Media Officer

3 weeks ago

Reading, United Kingdom Primark Full time

**Paid Media Officer**

**Reports To**: Digital Marketing Manager

**Team**: Digital Marketing Team

**Location**: Reading, UK

**Job-Type**: Full Time - Permanent

**Purpose of the Role**:
**Duties & Responsibilities**:

- Assist in the creation, development, implementation and execution of cutting-edge Digital campaigns from concept through to delivery, at both a department and regional level.
- Work with the immediate and wider teams on campaigns, from conception to implementation, briefing the team on relevant assets needed for our paid activity.
- Perform day-to-day activities, including campaign builds, copy writing, content creation, performance monitoring, budget pacing, forecasting, A/B testing and more
- Use platforms and dashboards to report and analyse on the effectiveness of all paid for digital campaigns. Working with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholders on a regular basis.
- Research new developments and trends in paid for digital marketing and communicate your findings to the team while suggesting/developing ideas based on your findings. Assist with establishing a best-in-class approach to Primark’s digital marketing, all whilst maintaining knowledge of industry best practices, new technologies and platform advancements.
- Be able to Troubleshoot, problem solve, and find creative solutions to specific needs or requests.
- Be able to manage and prioritise multiple projects simultaneously within tight deadlines.
- Collaborate with wider team to maintain a consistent brand voice and message across all campaigns.
- Ensure campaigns are meeting clearly defined conversion objectives.
- Work with the Digital Marketing Manager on defining the paid media budget across regions, seasons and campaigns, ensuring spend accurately forecast and delivered optimally.
- You will have a strong analytical eye and a passion for all thing’s social media and digital marketing.

**Skills & Experience**:

- 1+ years’ experience at either a digital marketing agency or in-house; running Facebook, Instagram and Google campaigns.
- Strong understanding of analytical tools, Google Analytics etc.
- Proven track record in digital marketing, a strong analytical eye and a passion for all thing’s social media and digital marketing.
- Ability to build credible relationships with a range of internal stakeholders.
- The ability to work independently and as part of a team.
- Self-motivated, problem solver and results oriented.
- Experience with TikTok is desirable.
- Highly organised, excellent attention to detail and ability to follow guided processes.
- Have worked within platforms including Google Analytics, Facebook Ads, Instagram Ads.
- Excellent communication skills [written and oral] with strong presentation skills.
- Excellent planning and organisation skills, able to multi-task, plan, work efficiently to meet tight deadlines and prioritise workflow.
- Strategic thinker with great analytical skills.
- Comfortable working in a fast-paced, dynamic environment and responding to tasks with an efficient, can-do attitude.

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