Omnichannel Enablement Manager
2 months ago
**Omnichannel Enablement Manager**
**Start Date**: ASAP
**Contract Length**:9 months initially
**Location**:Remote
**Rate**: £250-300 PD
**Engagement Method**: Inside IR35
This role will be responsible for supporting Omnichannel Enablement service delivery activities on a global scale. The Omnichannel Enablement Manager role will help develop digital strategies and goals.
**Key Responsibilities**
- Marketing Automation & Personalisation capabilities through execution of outbound (eMail) marketing programs
- Journey Orchestration to track HCP behaviours across touch points, identify behaviours & trends and deliver dynamic personalised content & messaging
- HCP Portal to engage customers with promotional messaging, and/or access additional products and services. Advise marketing teams on how to structure and implement a successful portal strategy to enhance the customer experience. Portal governance and abovebrand oversight.
- ePermission governance to support customer acquisition strategy (collection, management, data quality and reporting)
- Manage and oversight Omnichannel reporting to measure omnichannel performance and guarantee KPIs consistency across Global standard dashboard.
**Qualifications**
- BA Required; MBA or equivalent Master's-level education preferred
- Demonstrate passion for digital and innovation
- Digital marketing or equivalent experience in pharmaceutical sector is preferred
- Influence and communications skills - ability to generate credibility
- Ability to work with metrics and KPIs to evaluate and optimize the digital performance
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