Brand and Customer Marketing Manager

3 weeks ago

Tadworth, United Kingdom Premier Work Support Full time
Premier Work Support are excited to be recruiting for a Brand and Customer Marketing Manager for a prestigious Manufacturing client based in Tadworth. This is a temporary position.
This is a key role within our clients Professional business for someone to define and develop winning value propositions, defining market segment strategy for 3-year strategic business plans. You will partner with the Central & Regional Brand Marketing to build required innovation/renovation cadence to deliver on market segment strategy and support in-market launches with segment led-claims; Also provides those teams with market segment insights to ensure innovation/renovation projects fulfil local market needs.
Responsibilities:
Adapts omnichannel commercial program design from Explode Growth markets and executes for assigned market segment, including creative, production, content, media, customer interface/engagement programs & lead management process.
Defines pricing plan for cluster on assigned categories.
Adapts and develops Category & Brand Foundations, product claims & sales tools for region.
Works with Sales organization to provide marketing support and to develop the business model & customer experience plan for the assigned market segment as well as identifying key account targets to develop joint growth plans.
Monitors performance of the market segment and marketing (ROI) and adjusts accordingly.
Partners with Central Integrated Marketing team to adapt & execute digital sales tool/ assets, SEO/SEM etc.
Leverages marketing content in the Digital Asset Management System (DAM) where possible; where unique content is created, ensure it is uploaded & maintained in the DAM System.Qualifications required:
Bachelor Degree in business related subject.
Strong experience in marketing and sales (minimum 5 year experience).
Understanding of market dynamics, P&L management.
Strong business & organizational acumen.Hours of work:
37.5 hours a week
5 daysIf you hold the skills and experience for this position then please apply with your CV today

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