Digital Marketing Lead

4 weeks ago

Manchester, United Kingdom CloudM Full time

**Digital Marketing Lead**:
As part of CloudM’s continued growth we have an exciting opportunity for a Digital Marketing Lead to join a friendly, fast paced and ambitious team. Working as the sole contributor initially, you’ll report directly to the CTO and work with the field marketing teams, external agencies and the senior leadership team.

This is a great opportunity for you to influence and own the creation of a dedicated digital function at CloudM. As the owner of our digital marketing strategy and website you will be given full autonomy to do whatever is necessary to generate as many inbound leads as possible via whatever channels you see fit. You’ll have a six figure budget to manage, the support of specialist agencies and access to our field marketing team for content. However, ownership and decision making will sit with you and inbound lead generation is how you will be measured. The key to success will be the ability to provide accurate and current data and make this the heart of all our digital marketing decisions.

For the right person this is a great opportunity to build something from the ground up, allowing you to evolve as we continue to grow

Overall success in the role is defined as;
- Creating and delivering a strong digital strategy for the business, which reflects our mission, values and ambitions
- Consistently generate 20% of net new business from digital sources
- Proactive ownership and management of digital budgets focused on ROI

Ultimately, all of these outcomes are measured by closed won business.

**What you’ll do**:

- Generation of inbound traffic to website ~8000 visitors per month (will increase over time circa 40% YoY)
- Generation of inbound leads via website, target of ~400 per month (will increase over time circa 40% YoY)
- Optimisation of website conversion journey measured by conversion rate (landing pages, copy, adwords)
- Updates and changes to website via CMS
- Managing relationships with digital and web design agencies (where required)
- Management of digital marketing budget and spend reporting
- Generation of weekly digital reporting on above metrics

**Key Skills**:

- A “leads first” marketer who wakes up thinking about lead generation across the complete digital stack
- Expert knowledge of PPC and/or SEO
- Expert knowledge of Google’s Adwords
- Expert knowledge of Google Analytics
- Expert knowledge of CRO and landing page design
- Intermediate knowledge of SEM Rush, MOZ or similar SEO tools
- Intermediate knowledge of paid social and HubSpot
- Intermediate knowledge of HTML & CSS
- Intermediate knowledge of Photoshop or Canva
- Intermediate knowledge of Wordpress or other CMS systems
- Experience working with and managing external agencies
- Confident handling multiple stakeholders, predominantly from commercial teams
- Experience writing copy for websites
- Experience with Google tagging and tag manager
- Data driven, loving nothing more than a good spreadsheet
- Comfortable working in a fast paced environment
- Self-motivated with the ability to work independently and as part of a team

**What you’ll get**:
In addition to the competitive salary (see our “Fair pay. Done right” commitment below), you’ll get private health insurance and company contributed pensions as standard.

We have a multitude of other benefits, including a market leading parental leave policies, unlimited paid holidays, regular opportunities to attain industry recognised training and access to a discounts and rewards programme (including discounted gym membership). We've also recently announced our Work From Anywhere policy

You’ll be invited to the bi-annual international company ‘kick off’ conferences, which are a great chance to meet your colleagues that you don’t see everyday.

**Location**:
Our office is based in Manchester, however we are more than happy to consider remote working for this position.

**So what’s next?**:
**About Us**:
We have a brilliant team of more than 80 people in locations such as Manchester, Europe, USA and APAC. We’re still growing, and that means we need more brilliant people who share our ambition to join our team.

We’re committed to equal opportunities and actively promote a diverse and inclusive working environment, and fairness for everyone.

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