Head of Marketing and Communications

2 weeks ago


Dagenham, United Kingdom Barking & Dagenham College Full time

**Join our Team**

We have some exciting opportunities available at Barking and Dagenham College. We are looking for a Head of Marketing & Communications to join our Marketing & Communications team.

You will join us on a** full-time, fixed-term basis of one year, **and in return, we will offer a competitive salary of £62,366 - £67,869 per annum inclusive of London Weighting.

**The Head of Marketing & Communications** **role**:
Working with colleagues across the College, lead the development of targeted marketing campaigns to achieve marketing objectives in a focused and systematic way, ensuring that appropriate market insight is undertaken to inform the planning process.

To develop the Barking & Dagenham College brand through the development and maintenance of a clear set of key USPs and messages. To raise the profile of the East London Institute of Technology.

Lead and develop members of staff in the Marketing and Communications Team.

**Key Responsibilities of our** **Head of Marketing & Communications**:

- Plan, co-ordinate and implement costed annual campaign plans, in line with marketing objectives, ensuring that both primary and secondary research is undertaken to inform the plans.
- Work with colleagues across the College to develop the overarching messaging for the various campaigns, driven by a brief outlining the objectives and target audiences, as well as the development of the tactical plan to dictate when and where this messaging will be communicated to the various target audiences.
- Develop and lead the college’s Public Relations strategy, ensuring optimised promotion of our college’s successes and positive brand reinforcement across all stakeholder groups. Support the Director of Marketing, Communications and Admissions with crisis communications, should they arise.

**Our ideal Head of Marketing & Communications** **should have the following qualifications, skills and experience**:

- A relevant first degree or equivalent practical experience that demonstrates relevant levels of knowledge and skills (E)
- GCSE or equivalent English and Maths (E)
- Demonstrable experience of campaign planning and execution (E)
- Demonstrable experience of multi-channel marketing including CRM, web and social media (E)

Please note, this list of responsibilities, qualifications, skills and experience is not exhaustive. Please view job description for full list.

If you are passionate about success and can do the above, then we want to hear from you

You will need to submit a cover letter demonstrating how your personality, skills and experience meet our values for this role.

**PLEASE NOTE;**
- Applicants for all jobs will undergo appropriate child-protection screening including checks with past employers and the Disclosure and Barring Service (DBS) check to an enhanced level, costs are covered by the College. This role is exempt from the Rehabilitation of Offenders Act 1974 and the Amendments to the Exceptions Order 1975, 2013 and 2020._

Interviews will be held from 1st March 2024 onwards.

If you would like to learn more about our **Head of Marketing & Communications** role, then please click ‘**apply**’ today


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