![HCPA](https://media.trabajo.org/img/noimg.jpg)
Campaign Lead
3 months ago
**Hertfordshire Care Providers Association (HCPA**) is a multi-award-winning company that is dedicated to providing excellent support to providers of care services in Hertfordshire and beyond. The company offers training courses, support projects, and innovative methods to assist care companies and care staff in improving their services and delivering meaningful, personalised care. HCPA's CEO was recently awarded an OBE for their work leading the company and its activities.
We are now recruiting for an Academy Campaign Lead to increase awareness and engagement with the Care Professional Academy via social media platforms, website, newsletters, assets and through the launch of our new app. You’ll also be working with medium and large care providers to increase their engagement with the Academy to maximise the Social Care workforce being rewarded and recognised as part of Academy growth strategy.
**Why work for HCPA?**
- Our office hours are Monday to Friday 9am-5pm
- Part-time, 22.5 hours a week
- Flexible shift pattern with some home working
- Salary £28,000 to £30,400 pro rata, depending on experience.
- Care Professional Academy Rewards and Discounts
- Pension / Sickness Scheme
- Employee Assistance Programme
- Your birthday off work every year + all bank holidays + 28 days annual leave pro rata
- Annual Care Awards
- Team building days and team events.
- Ongoing training and development
- Free parking
- Friendly and supportive team
**What does the role of Campaign Lead involve?**
- Your day-to-day duties will include:_
1. Be responsible for the management of social media platforms for Academy.
2. Work with designers on the development of assets, work with extended marketing team collaboratively.
3. Digital marketing - create newsletters, website and App content, blogs and other means of digital communication and engagement.
4. Work collaboratively with IT internal and external providers
5. Design marketing strategy with Academy Manager toincrease engagement of existing and new social care providers.
6. Discuss, develop and implement engagement plans and campaigns with medium and large providers.
7. Plan and coordinate marketing campaigns including
a. campaign analysis
b. evaluating campaigns using metrics and analytics
c. provide engagement reports for providers and stakeholders.
Provide cover across the team during annual leave and absence.
Any general tasks as requested which contributes to the growth and smooth running of HCPA and the Care Professional Academy.
**Am I the right person for this Campaign Lead position?**
At HCPA, we are looking for individuals to work for us who are passionate about our company goals and values. We are looking for an enthusiastic person with excellent marketing and design skills, has an awareness of Social Care sector and the challenges we face and is passionate about improving quality of care.
- We are also looking for you to:_
- Have 12 months experience working in a lead marketing role,with a strong awareness of current trends and tools, and experience managing social media platforms.
- Have some graphic & web design experience.
- Excellent knowledge of Microsoft Office packages, use of Mailchimp or other newsletter building platforms and Adobe Design packages
- Good communication skills, both written and verbal
- Good competence in analysis and interpretation of information and data.
- Flexible working arrangement will be required based on the needs of the Academy.
- We will be looking to fill this vacancy as soon as possible._
**Job Types**: Part-time, Permanent
Part-time hours: 22.5 per week
**Salary**: £28,000.00-£30,400.00 per year
**Benefits**:
- Company events
- Company pension
- Employee discount
- Free parking
- Gym membership
- Work from home
Schedule:
- No weekends
Ability to commute/relocate:
- Welwyn Garden City, Hertfordshire: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Marketing: 2 years (preferred)
- Web design: 2 years (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
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