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Lead Marketing Technology Manager
2 months ago
At Tesco, we recognize that each individual's journey is unique. We encourage discussions about flexible working arrangements, as we understand that our colleagues may be at various stages in their careers or personal lives. We are excited to present a distinctive opportunity within the Tesco Marketing division for a Senior Digital Advertising Strategist. This role is central to one of the most successful in-house media teams in the UK.
The individual in this position will oversee marketing technology, enhancing the effectiveness of addressable advertising by leveraging our first-party data (1PD) and personalization strategies in paid media.
This role is ideal for someone with a robust background in digital advertising, particularly in collaboration with media agencies, internal client teams, and significant industry stakeholders.
Key Responsibilities
Enhancing media effectiveness and returns through the strategic application of 1PD across planning, execution, and evaluation, in collaboration with internal teams and our media agency. Overseeing the utilization and advancement of our marketing technology strategy in partnership with technology and procurement teams, ensuring we remain industry leaders with access to premier tools and platforms. Developing and managing the strategy for addressable media across campaigns, maximizing returns through the use of our 1PD and personalization techniques. Driving efficiencies in marketing technology across the Tesco group, including our retail media initiatives via the Tesco Media & Insight Platform. Building and nurturing relationships with key media partners to ensure Tesco can forge customized partnerships and stay ahead of new developments and opportunities in the sector.Qualifications
A minimum of 5 years of experience in a digital marketing role is essential. Experience in digital marketing, either within a client-side media team or at a media agency. Strong knowledge of digital channels and addressable media. A solid understanding of the ad tech landscape and its key players.Benefits
At Tesco, we believe in providing our colleagues with a comprehensive benefits package. This includes wellness services, an award-winning pension scheme, and much more, ensuring that our colleagues feel valued and supported. Some of the benefits include:
Annual bonus scheme of up to 20% of base salary. Starting holiday entitlement of 25 days plus a personal day (in addition to Bank holidays). Private medical insurance. Retirement savings plan with matching contributions from Tesco. Life Assurance coverage of 5 times contractual pay. Generous maternity and adoption leave policies. Flexible working arrangements available from day one. Access to a 24/7 virtual GP service and Employee Assistance Programme (EAP). Colleague Clubcard benefits for discounts in-store and online. Opportunities for professional development through ongoing learning and award-winning training programs.
About Tesco
Our vision at Tesco is to become the preferred shopping choice for every customer, whether they are at home or on the go. Our core mission is 'Serving our customers, communities, and planet a little better every day.' This commitment goes beyond transactions; it encompasses our role as a responsible and sustainable business for all stakeholders. We take pride in fostering an inclusive culture where diversity is celebrated and valued. At Tesco, we are dedicated to creating a workplace that embraces differences and ensures equal opportunities for all colleagues.
