Group Digital Marketing Lead

1 month ago


Dartford, United Kingdom Utility People Full time

**Role:Group Digital Marketing Lead**

**Location: Dartford (hybrid)**

**Salary: £negotiable**

**Industry: Electronics/Automotive**

**Role Summary**:
**Responsibilities**:

- Creation and curation of compelling content to engage prospects and customers at all stages of their journey
- Building effective CRM segmentation by sector and customer type for effective targeting activities
- Ongoing interrogation of the CRM platform to develop acquisition, nurturing and retention opportunities
- Use automation techniques to build the customer journey
- Supporting subsidiaries with local requirements
- Work with the group marketing team in building campaign specific assets
- Regular KPI dashboard reporting on lead generation and nurturing performance

**Qualifications and Competencies**:

- Digital marketing degree required
- Previous experience in a digital marketing communication role required
- Excellent copywriting skills required
- In-depth knowledge of MS Dynamics
- Analytics and using data to drive the marketing funnel
- Planning and organisational skills
- Proactive nature essential
- Enthusiastic and go-getter attitude, driven.
- Ability to work in a multicultural team with members from all around the globe.
- Creative and innovative mindset.


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