Content and Social Media Executive

3 weeks ago

Borehamwood, United Kingdom Pinnacle Pet Group Full time

**Job Summary**:
We’re looking for a vibrant and dynamic Content and Social Media Executive to take our pet insurance’s social media presence to the next level.
Day-to-day ownership of Instagram, Facebook, Tik Tok, YouTube and Twitter will be yours. And you’ll bring your expertise and experience to create positive brand experiences while growing reach and engagement.
Curating the look of our social networks, you’ll have tools like Adobe Creative Cloud and Canva at your disposal so design skills can create eye-catching and unique posts and banners.
Your keen eye and visual talent will also be put to good use creating photographic and video content for use across our social channels.
You’ll also have a way with words, creating expressive and engaging social posts and taking this talent to help support the copy needs for the wider Marketing Team and business.

**Key Responsibilities**
- Manage our social media channels through our Social Media Management platform.
- Ideate and create high quality social content, including photos, videos and designs to develop brand reach and engagement.
- Own the Marketing Content Calendar, aligning the input from Marketing functions including Social, Content and CRM.
- Continually develop and expand the social presence of Everypaw to create a best-in-class social media presence.
- Manage the relationship with our external PR Agency and develop online relationships to create opportunities for collaboration and outreach.
- Monitor, analyse and report on social performance using relevant platform data to provide insights and develop strategic recommendations.
- Create and update website content pages in our Digital Experience Platform.
- Conduct keyword research and competitor analysis to identify gaps and opportunities to create content.
- Support the SEO Content Manager with copywriting tasks as required, including brochureware updates, journey updates, customer portals, FAQ chatbots etc.
- Create the designs for social networks, and help support the design needs of the Performance Marketing Manager.
- Manage the content approval process, including internal and external stakeholders, ensuring Compliance approval.
- Support the Social Operations function by reviewing their Social Media Response Document.

**Key skills**
- Proficient Operational approach
- The ability to develop positive relationships with our customers
- Ability to investigate/understand cross departmental processes/actions
- Ability to question ‘why’

**Person Specification**

**Required Skills and Work Experience;**

**Essential**
- Previous experience
- Experience working towards performance targets
- The ability to communicate effectively

**Job Types**: Full-time, Permanent

**Salary**: £30,000.00-£35,000.00 per year

**Benefits**:

- Casual dress
- Company pension
- Life insurance
- On-site parking
- Private medical insurance

Schedule:

- Day shift
- Monday to Friday
- No weekends

Application question(s):

- Have you done this sort of job before? So you can hit the ground running...

Licence/Certification:

- Right to Work in the UK (required)

Work Location: In person

Reference ID: Content and Social Media Executive

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