Product Marketing Specialist

6 months ago


Warwick, United Kingdom Apex Recruitment Services Full time

**24-month Contract**

**Location: Warwick**

Are you ready to take your marketing expertise to the next level?

Join us for an exhilarating 24-month journey where you'll play a pivotal role in building and delivering a compelling category go-to-market plan, ensuring appropriate positioning and messaging, backed up by a deep understanding of markets and the competitive landscape, and supported by customer insights.

Our client is a global organisation and world leading provider of innovative technologies to the automotive sector operating in over 24 countries.

**Key Responsibilities of the Product Marketing Specialist**

Market Analysis:

- Customer insight and research.
- Understanding of competitive and market landscape.
- Understanding of key market and channel trends.

Go-To-Market Strategy:

- Creation and ownership of customer-centric go-to-market strategy.
- Definition of appropriate segmentation, targeting, and positioning plans.
- Leadership in market launches of new products.

Category Communication Plan:

- Definition of key messaging.
- Leadership in implementation of category communications and content marketing plans.

Financial and Market-Share Growth:

- Implementation of tactics to achieve revenue, profitability, and market share growth.

Continuous Improvement:

- Category Subject Matter Expert (SME).
- Marketing leader for process development and implementation.

**What We’re Looking for in the ideal Product Marketing Specialist**:

- Qualification in Marketing and/or Business
- Minimum of 3 years’ experience in a marketing role (category marketing / product marketing specialist / trade marketing), preferably in the Automotive Industry.
- Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results.
- Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement.
- Demonstrable experience and capability in turning trends, data, and insights into marketing strategies, tactics, and creative messaging.
- Keen problem-solving skills and a willingness to take on complex challenges.
- Excellent communication skills.
- A full UK driving licence as the role will involve travel.

**Benefits for the successful Product Marketing Specialist**:

- 25 days’ holiday plus bank holidays
- Healthcare plan (discounted medical and cash back scheme)
- Pension: company will match personal contribution plus 6% (up to a maximum of 9%)
- Bonus: 8% (dependent on annual company & individual targets being met)

If the sounds of the above and the potential of working for a global company excites you this could be the role for you



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