Marketing, Digital and Events Assistant

6 months ago

Harrow, United Kingdom The John Lyon School Full time

MARKETING, DIGITAL AND EVENTS
ASSISTANT
- Reports to: Director of Marketing and Communications _

ABOUT JOHN LYON
John Lyon is an academically selective independent day school, based in Harrow-on-the-Hill in North
West London. Having educated boys from Harrow and surrounding areas since 1876, John Lyon is entering its third year of coeducation, having welcomed its first girls as pupils in September 2021.
The School has also moved from being a senior school to an all through 3-18 school with nursery, thanks to a 2020 coming together with Quainton Hall School in central Harrow.

Academic excellence is at the very heart of what pupils who study here seek to achieve. Pupils’ academic standards and personal development were both rated the highest possible ‘excellent’ in our recent school inspection.

John Lyon pupils also gain from their time outside the classroom. The School has a strong reputation for opportunities and success in Music, Art, Drama and Sport. Add to this an exciting Co-Curricular
Programme focusing on a sense of community, achievement and wellbeing, a range of more than 100 extra-curricular activities, and pastoral care that is second to none, a John Lyon education is designed to nurture high-achieving and happy children.

The John Lyon School campus is spread across six buildings at the senior school, the Prep School site, and a 25-acre mixed sporting facility in Harrow-on-the-Hill. As part of John Lyon’s Foundation, we have a clear set of values that are vital to our community. These values shape who we are, what we do and how we do it.

THE DEPARTMENT
The John Lyon Marketing and Communications Department oversees the full range of external and internal relations at the School, including for Quainton Hall now established as John Lyon Prep
School. This includes multi-channel marketing and admissions advertising as well as maintaining the
School’s website, social media channels and publications, as well as looking after the School’s brand.

RESPONSIBILITIES
- **Website Management ** o Support the day-to-day running of the School’s intranet site, liaising across the School to:

- Develop and improve the use of the Intranet (both Staff Hub and Pupil Portal) for the provision of internal communications and for information sharing.
- This will include, for example, replicating information feeds between the TV screens around the School sites and the intranet ‘scrolling news’; the School and Assembly calendars etc).
- Help provide and signpost support for staff to make best use of the Intranet, including the sharing of documents safely and securely, liaising with the Head of Digital Learning. o Own the day-to-day running of the School’s websites (Senior, Prep and Alumni), making amendments to content including staff updates, policy updates, vacancy updates and general website administration and upkeep. o Support the planning for a redevelopment of the School’s websites into an updated single site.
- **Social Media Management ** o Work with the wider Marketing and Communications team to plan, schedule and deliver social media content across the School’s various sites. o Work with the Admissions and Marketing and Communications teams using our social media client, whilst also considering additional and alternative tools and avenues for the School to adopt. o Work with the wider Marketing and Communications team to develop digital ad campaigns, creating bespoke content and getting involved with exciting ad projects at other levels.
- **Event Planning and Management ** o This role will support Admissions; Music, Drama and Sports; Old Lyonian alumni; Careers;
Blackwell Enterprise charity; and key School events like Speech Day and Founder’s Day. o Support staff across the School (including Heads of Department, as well as the Admissions andAlumni teams) to plan and deliver successful events, in particular:

- Providing a coordination function to ensure that all aspects (security, access, catering, transport, photography, pre
- and post-event publicity) are considered in a timely manner;
- Supporting the design and production of adverts and publications for events, working with internal and external suppliers;
- Eventbrite administration for booking of events; and
- Supporting the smooth running of events on the day.
- **Other Marketing Tasks ** o Act as a ‘brand guardian’ to ensure that the John Lyon branding and logo is applied correctly across all works. o Take photographs at key events, including guest speaker visits, sports fixtures, concerts and plays, and then edit and shortlist photographs (and video) for promotion purposes o Work with the wider team to manage an easy-to-navigate media stock gallery (photos and videos), sharing relevant stakeholders as appropriate, such as support staff and teachers. o Identify opportunities for news items for publication across school channels, including the termly magazine and website. o Publication uploading and stacking on Issuu plat

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