Kids’ Insights and Engagement Lead

4 months ago

Slough, United Kingdom LEGO Full time

**Location**
- Slough, United Kingdom

**Job ID**
- 0000014343

**Category**
- Consumer Service & Contact Center Operations

**Are you excited to build direct and lasting relationships with young LEGO builders, **fans** and creators?**

Bring your skills in community management to the table to make our communities feel recognised and valued
- No relocation _assistance_ is offered for this position_

**Core Responsibilities**- Be the senior kids’ audience expert with a deep understanding of our ecosystem, working across different digital platforms.
- Develop strategic thinking on engagement tactics for children.
- Provide guidance and support to engagers and perform quality checks on engagement as agreed with the Senior Manager for Kids’ Community Management.
- Identify trends, patterns, and correlations within the data. Derive actionable insights and valuable recommendations based on your findings.
- Be a kids’ safety champion in all engagement dialogue with children in our own communities.
- Collaborate with partners on daily activities and occasionally participate in engagement ideation or strategy workshops.
- Handle dialogue with online community members across owned platforms building and maintaining relationships, utilising the LEGO Tone of Voice, and tailoring engagement to channels and audiences.**Play your part in our team succeeding**

The Community Management & Moderation (CMM) team is part of the Consumer and Shopper Engagement (=CSE) department, a team of around 1000 employees with offices in the UK, Germany, USA, Denmark, Singapore, and Shanghai, supporting 5 million customer engagements per year across multiple channels. Our customers are based around the globe

The ‘Kids’ Insights and Engagement Lead is a senior community expert and insights analyst who is able to handle complex kids’ engagement task utilising audience and platform expertise and also analyses community insights collected from our owned kids’ platforms.

**Do you have what it takes?**- Significant experience in building and nurturing an engaged and supportive community across social platforms, fan forums and other owned channel experiences.
- Experience in starting and steering platform conversations.
- Familiarity with various communication tools, social media platforms, and community management software.
- Excellent writing, communication, and tone of voice skills.
- Solid understanding of audience strategy and fandom.-
- Proven community moderation skills and experience in implementing community guidelines and addressing inappropriate behaviour.
- Confidence in analysing platform data to measure the effectiveness of community initiatives and identify trends.
- Ability to early identify and crisis-manage negative behaviour and reputational risk within various communities, collaborating with partners as appropriate.#LI-JA1

**What’s in it for you?**:
**Here are some of what to expect**:
**Family Care Leave** - We offer enhanced paid leave options for those important times.-
**Insurances** - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.-
**Wellness** - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.-
**Colleague Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.-
**Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.-
**Your workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Just imagine building your dream career.**

**Then make it real.**

**Join the LEGO**®** team today.

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