Pr Executive
4 weeks ago
Great opportunity for an ambitious PR Executive to join a reputable hospitality company and the growing team on a permanent basis.
As the PR Executive, you will be responsible for creating and delivering innovative engaging content.
Key responsibilities but not limited to as PR Executive:
- Develop content calendars and devise content aligned to platform and consumer calendar
- Create content and PR ideas for the online promotional activity & work with the PR agency to ensure coverage
- Blog posts
- Create website content in line with SEO best practises and work with the Marketing Manager to ensure that the relevant pages are contributing to the overall SEO performance
- Develop a content strategy targeting SEO intent across the marketing mix
- Create visually appealing content for paid search (PPC & Facebook) and demonstrate
- Ensure offline content is reflective of tone of voice and brand values and in line with online activity
- Build target media lists and develop relationships with journalists and publications
- Ensure consistent implementation of brand standards and be a brand champion
Experience and skills required as the PR Executive:
- 1-2 years in a similar role i.e. social media in house or with a digital agency Media, journalism or public relations experience.
- A keen visual focus with some photography and impactful writing skills
- You will have demonstrable experience in developing and implementing a social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach can be invaluable.
- Awareness of PR campaigns/ content marketing and how they impact SEO and digital brand awareness.
- Experience tracking outreach and supporting PR campaigns
- An inquisitive mindset and a willingness to experiment
- Self-motivated and adaptable with a positive and flexible attitude
- Goal-oriented with the ability to work independently or as part of a team
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