Content & PR Executive

You will have responsibility for creating and delivering innovative engaging content.

If you’re passionate about PR, this could be perfect for you

**Content & PR Executive responsibilities**:

- Develop content calendars
- Devise content aligned to platform and consumer calendar
- Create content and PR ideas for our online promotional activity & work with the PR agency to ensure coverage
- Blog posts
- Create website content in line with SEO best practises and work with the Marketing team to ensure that the relevant pages are contributing to the overall SEO performance
- Develop a content strategy targeting SEO intent across the marketing mix
- Create visually appealing content for paid search (PPC & Facebook) and demonstrate
- Learn about keyword research to inform content strategy & PR research
- Ensure offline content is reflective of tone of voice and brand values and in line with online activity
- Build target media lists and develop relationships with journalists and publications
- Deliver Awards programme to target relevant market segments to maximise entry opportunities, producing and delivering an annual awards proposal and summary, ensuring maximum PR profile, both internally and externally
- Outreaching PR comments, campaigns and new stories to a range of different media and contacts
- To support the press office function day-to-day delivery including handling press enquiries, co-ordinating film requests and media on-site
- To deliver report writing and analysing data, alongside assessing campaign results and monitoring/evaluating media coverage
- Manage day-to-day delivery of the press office function including media management, handling press enquiries, film requests and media on-site
- Identify & suggest photography and videography needed to support the brand and marketing plan
- To co-ordinate media, filming and photography needs on-site, as required
- Assist in identifying and developing improvements to WPs digital marketing capabilities including its systems, policies, staff awareness and training
- Reporting monthly on campaign KPIs and broader objectives
- Ensure consistent implementation of brand standards and be a brand champion

**Content & PR Executive requirements**:

- Acute attention to detail
- A keen visual focus with some photography and impactful writing skills
- 1-2 years in a similar role i.e., social media in house or with a digital agency
- Media, journalism or public relations experience.
- You will have demonstrable experience in developing and implementing a social media strategy with a demonstrated track record on Facebook, Twitter, and other social media outlets that are significant in company outreach
- Awareness of PR campaigns/ content marketing and how they impact SEO and digital brand awareness
- Experience tracking outreach and supporting PR campaigns
- An inquisitive mindset and a willingness to experiment
- Self-motivated and adaptable with a positive and flexible attitude
- Goal-oriented with the ability to work independently or as part of a team

**Salary**:£24 - £27k depending on experience

**Our Brand Purpose**:
To establish Whittlebury Park as a landmark hospitality destination within the UK/domestic market, reinforcing its historical prevalence whilst providing a distinct and diverse range of outstanding services.

**Our Brand Essence**:
Is ‘The home from home’, most successful at providing consistent, high-quality services bespoke to the needs of the individual or company; creating warm and welcoming environments, and providing for our guests at a very high level instilling a sense of value and self-worth.

**Benefits**:
This role is known internally as an S2 role, and some of the benefits associated with this role are:

- Free Golf & Leisure membership
- Cashback on essential health care
- Employee awards
- Enhanced Pension Contributions - 4x salary death in service policy
- Staff canteen with free staff meals
- Discounts on: food & beverage, hair studio appointments, Spa products, hotel stays, Virgin Experience days, new cars

**COVID-19 considerations**: We have received industry awardsfor being COVID secure.

**Salary**: £24,000.00-£27,000.00 per year

**Benefits**:

- Company events
- Company pension
- Discounted or free food
- Employee discount
- Free parking
- Gym membership
- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday

Work Location: In person

Reference ID: Content & PR Executive