Campaigns Officer

3 weeks ago

London, United Kingdom Charity People Full time

Charity People is delighted to be partnering with a fantastic, independent charity dedicated to giving disadvantaged children the literacy skills they need to succeed in their search for a new Campaigns Officer to join their team.

One person in six has poor literacy skills that impact on every area of their life. A child without good reading, writing and communication skills will struggle to succeed at school, and as an adult they could be locked out of the job market. Poverty doublesthe likelihood that, by the age of five, a child's literacy skills will be below average.

**As Campaigns Officer, you will be responsible for delivering communications and behaviour change marketing campaigns in the charity's hubs and other target areas.**

**Post** Campaigns Officer role, 18 month contract - these roles are contract roles because they are funded the positions and the expectation is very much that they are longer term roles than the initial 18 month period

**Location** The charity offers a very flexible approach to working and this role can be undertaken fully remotely or on a hybrid basis between home and the London office. This position will work closely with the Birmingham and Black Countryareas so the person will need to be based from home either in the wider Midlands area or based from home in London and able to travel.

**Working Hours** Full time with flexibility around working patterns

**Salary** £27,500

This fantastic organisation gives children and young people from disadvantaged communities the literacy skills to succeed in life. They work with schools and other education settings, with communities and partners, and directly with children and families.Their research and analysis make them the leading authority on literacy and drive their interventions.

Now has never been a more important time to jump aboard because research shows that during the initial school closures in 2020, 3 in 5 children and young people said that reading made them feel better; 3 in 10 said that reading helped when they feel sadbecause they couldn't see their friends

Key responsibilities within the role will be as follows:

- Build relationships and work with local partners including schools, libraries, early years settings, business, authors and illustrators, cultural and sporting partners and key local figures
- Plan and deliver community events, initiatives and activities with partners, reaching local stakeholders and families
- Work with Hub Managers and Campaigns Manager to understand Hub goals and target audiences, and develop, tailor and disseminate campaign messaging
- Work with the research team to conduct appropriate consultation to develop key messaging using behavioural science frameworks
- Plan and deliver a regular content schedule for Hub social media pages (Facebook or Instagram), working alongside the Hub Manager and national content team
- Build partnerships with local media (including broadcast, online, print, education and parenting) in Hub areas
- Write press releases, articles and quotes, working closely with media partners to deliver coverage containing key campaign messaging
- Conduct consultation and focus groups to test messaging with target audience when planning and developing all campaign activity
- Compile weekly roundup of internal highlights to send to colleagues;
- Planning, implementing, and evaluating campaigns, particularly with experience of working on behaviour change campaigns
- Developing key messages aimed at changing consumer behaviours
- Managing digital and social media accounts
- Excellent working knowledge of Twitter and Facebook

This is the perfect role for someone keen with Assistant or Officer / Executive level experience to continue to develop their career. It's also a great position for someone with previous experience to work really closely with disadvantaged communities andsee their campaigns make a real and tangible different to people's lives.

So, if you have marketing experience and are a strong communicator with a flair for the creative; as well as being a highly organised team player, please reach out today

If you'd like to be considered for this role please send your CV to or call on to have an initial chat about the position.

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