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Midweight Conceptual Copywriter
4 months ago
ABOUT THE ROLE
Purpose is seeking a mid weight Creative Conceptual Copywriter, with the ability to ideate across platforms and mediums. Maybe you’ve been working in advertising for a few years now, thinking, “could I find a place where I could use my skills to address climate change instead of… toothpaste?” Purpose is that place. Your work could change history, influence the news and shift the way people. We pride ourselves in being a place that people come to do the most important work of their lives.
You’ll be fundamentally involved in making all kinds of stuff for causes that matter - not just posters, websites, video, but a whole range of projects, from games, events, stunts, installations and workshops. You’ll be working on a variety of our biggest accounts: both agency projects and our labs, which means one day you might be working on brand guidelines for a new nonprofit, and another you might be creating a year long activation to shift the narrative on children’s rights. We’re a global team, and our projects often cross borders - you’ll have the opportunity to collaborate with a broad community - both internally and externally.
The ideal candidate is a conceptual and detail-oriented copywriter, brimming with big ideas, someone who plucks unexpected solutions from the world around them. You are an ever-passionate creative, who’s not afraid to try new things and do something you might never have done before, who enjoys taking big, complex issues and turning them into clear, inspiring solutions and executions - you’re looking for the opportunity and support to do great things. Your portfolio showcases expertise in campaign ideation, you’ve developed a tone of voice for a brand, and you’ve got experience with ideating and writing all sorts of copy, from short headlines, to social posts, to decks, to scripts.
This is a full-time Freelance/Contract position at the Associate Manager tier, with a hybrid working policy from our office in Shoreditch, London, for a duration of 3 months. The role reports to the Senior Creative in London.
RESPONSIBILITIES
Lead creative projects and teams from ideation to pixel-perfect delivery, in partnership with the Strategy, Campaigns, and Project Management teams. Set the conceptual and campaign vision and take a hands-on role in building concepts, creative strategy, and deck narratives for multiple projects and campaigns, providing creative solutions that incite engagement and shift narratives. Lead and participate in the process of building and pitching new business proposals Present creative deliverables internally and externally, guiding teams and clients to solid creative solutions. Collaborate with Project Management and Strategy teams to manage creative deliverables and ensure deadlines and budgets are met. Manage and mentor creatives and support their professional development. Lead and participate in closing new business by contributing to the business development process and supporting the creation of relevant creative strategy for potential projects. Work will include projects involving brand identity creation, campaign concepting and execution, digital design, print, content creation.ABOUT YOU
Proven ability to lead creative teams, and communicate a project’s creative vision to clients in a compelling way. Strong creative strategist with concepting a core skill in a fast-paced agency or advocacy setting. A passion for issue-based activism and belief in Purpose’s work combining storytelling and creativity to inspire people to remake the world. Expertise in brand development, including from scratch guidelines and a strong understanding of how to incorporate a brand throughout all aspects of a campaign. Self-motivated and collaborative spirit. Significant experience concepting and copywriting for campaigns in a fast-paced agency or start-up setting. Experience in a Senior Creative/ACD role and with formally supervising and training to organize and prioritize work assignments. Experienced with Adobe Creative Suite, Slides. Knowledge of additional design, prototyping tools is a plus, as is expertise in illustration, motion graphics, video/digital production, or photography. Strong presentation and client-facing skills. Undergraduate degree in advertising, design, or related field, or equivalent in experience.Responsibilities
Should contribute to the development of creative strategy and approach to projects. Conceptualise, write and execute campaigns. Research opportunities for exposure, content creation, and collaboration. Ability to take a project from creative brief, to initial concept, to final deliverables, including ability to (A) translate a brief to define conceptual approach, (B) develop relevant creative routes with activation examples, refine the work and add detail where needed, (C) produce final outputs and deliver projects. Ability to collaborate closely with designers, but also digital campaigns, strategy teams to develop campaigns and creative. Ability to write the copy and narrative for concept decks and produce simple mockups and find reference pictures to help get ideas across. Ability to present concepts and copy to various stakeholders (including internal team and client) Manage and guide creative vendors.Qualifications
3-5 years of experience concepting and copywriting at an advertising agency or start-up environment. Have a keen interest in the ongoing trends in the creative field, particularly the role of big ideas for impact. Proficiency in google slides, and ability to write copy decks and long and short form copy. Knowledge of Adobe Illustrator, Photoshop, InDesign, Figma/Sketch and domain relevant software/motion graphics/animation is a plus but not essential. Proven expertise across brand development and campaign development, including social and traditional media, with a strong understanding of the creative process, a thoughtful use of language, and very high conceptual standards. Strong knowledge of brand development and the creation of a comprehensive tone of voice and messaging guides. Expert in simple, effective and emotional copywriting. The ability (and keen attitude) to become well-versed in topics which you have no previous knowledge of. Good verbal and written communications, client interfacing and presentation skills. Work well under pressure, maintaining quality and attention to detail under real-world deadlines. Self-motivated positive attitude and collaborative nature. You are excited to work with global teams and people from diverse backgrounds. You are dedicated to building a diverse, equitable and inclusive work environment.Please provide a link to your online portfolio in both your resume and cover letter. The majority of your portfolio should be project work that has been launched or otherwise deployed by you or the client.
Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We are stronger and most effective with a diverse team leading the charge and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, disability, sexual orientation and beliefs.
