![Barrnon Media](https://media.trabajo.org/img/noimg.jpg)
Social Media Executive
3 weeks ago
**About us**
We are professional, agile and innovative.
This is an exciting opportunity to help Barrnon Media build its brands - The Cumberland & Westmorland Herald, The Keswick Reminder, Cumbria Crack and Business Crack.
Collaborating closely with the digital editor, you'll play a crucial role in planning and executing social media campaigns that resonate with our community.
In this role, you'll craft compelling, platform-specific content for channels including Facebook, Youtube, and LinkedIn, aimed at enhancing brand awareness and fostering meaningful interactions with our audience.
Your passion for social media as a communications tool will result in the adoption and implementation of social media best practice across all social media channels.
Barrnon Media is an integral part of local communities and businesses. We take pride in our longstanding presence at the heart of the community and are committed to delivering quality publications and websites.
The role
You would be responsible for:
- Developing social media strategies with the aim of increasing brand awareness and customer engagement
- Creating captivating content for individual platforms, including articles, posts and multimedia content
- Managing and optimising paid social advertising campaigns to target specific audiences, increase conversions, and maximise return on investment.
- Staying up-to-date with the latest social media trends and digital technologies
- Liaising with other departments and creatives to create a holistic and effective online marketing strategy
- Monitoring and responding to customer feedback, comments and social media posts
- Developing and overseeing competitions and campaigns to draw attention to our brands
- Developing content calendars on a weekly and monthly basis for our brands
- Using analytics tools to gauge the success of campaigns, track KPIs
- Monitoring analytics with digital editor to identify viable ideas
What we are looking for
Essential
- Proven experience in social media management: Demonstrable experience crafting and managing content across platforms such as Facebook, Instagram, and LinkedIn.
- Up-to-date understanding of current social media trends, platform updates, and best practices.
- Flexible and engaging writing style, ability to create persuasive texts.
- Excellent written and verbal communication skills
- Experience using various analytics software
- Multi-tasking and time-management skills, with the ability to prioritise tasks. Ability to manage multiple projects simultaneously and meet deadlines
- Ability to work in a fast-paced, high-pressure environment
Desirable
- Understanding of SEO principles to enhance content discoverability.
- Degree in marketing or related field
- Experience with managing and optimising paid social advertising campaigns.
- Skills in producing and editing video content for platforms like Instagram Reels or YouTube.
Platform proficiencies:
- Google Workspace product suite; Sheets, Docs, Analytics etc
- Microsoft Office
- Photoshop/Canva
- YouTube Studio
- Meta Business Manager
- Meta ads
- Wordpress
- Video editing
**Job Types**: Full-time, Part-time, Permanent
Expected hours: 37.5 per week
**Benefits**:
- Work from home
Schedule:
- Monday to Friday
**Education**:
- A-Level or equivalent (preferred)
**Experience**:
- Social media marketing: 1 year (preferred)
- social media: 1 year (preferred)
Work Location: Hybrid remote in Penrith
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