Digital Marketing and Design Officer

2 weeks ago

Penrith, United Kingdom Cumbria Action for Sustainability Full time

**We’re looking for a talented, energetic and above all creative individual to help us reach our vision of a zero carbon Cumbria. As a creative you’ll enhance the digital marketing and design ability in the marketing team. You come with a knowledge of the multi-media digital world we live in, furthering our mission through visual and written content.**

You’ll use your digital marketing and design skills and experience to engage people from different walks of life in our projects, whether that’s attracting attendees for our events and training courses, bringing in new customers for our paid and free services, and encouraging people to use the resources we provide to enable them to live and work more sustainably

**LOCATION**: Contractually based at our office, Eden Rural Foyer, Old London Road, Penrith, CA11 8ET, however home working can be agreed.

**HOURS**: 22.4 - 30 hrs with flexibility to be worked across 4 or 5 days

**SALARY RANGE**: £21,500, to £24,000 per year full-time equivalent. Starting salary dependent on skills, and experience.

**DURATION**: Start as soon as possible. Fixed term for one year.

**RIGHT TO WORK**: You must have a legal right to work in the UK.

**KEY TASKS**
- Contribute to the development of marketing action plans by senior marketing staff, feeding in your insights and ideas.
- Create, schedule and monitororganic social media content.
- Digital advertising - developing ad content (text and imagery), set up and monitor campaigns on a range of platforms.
- Write and publish/distribute content such as newsletter articles, website pages and news posts, press releases, case studies, fact sheets.
- Take and source images and video footage, cataloguing media in CAfS’ digital libraries.
- Collate analytics and feed in ideas to support the evaluation and ongoing improvement of our communications.
- Contribute to audience research, such as setting up online surveys written by senior marketing staff
- Attend internal (and occasionally external) project meetings to support delivery of action plans.
- Support colleagues across CAfS to adhere to relevant best practice and regulations
- Communicate and work collaboratively with the wider staff team and partner organisations.
- Carry out other tasks or projects needed from time to time, as directed by the manager or trustees.

**ESSENTIAL SKILLS AND EXPERIENCE**
- Experience of implementing digital ad campaigns using a range of social media channels and Google ads.
- Experience of editing websites.
- Understanding of search engine optimisation (SEO).
- Ability to source, optimise and edit images and video for a wide range of uses.
- Strong skills in graphic design, including experience with Canva and/or Adobe Creative Suite.
- Proactive and creative, with the ability to manage own workload, take responsibility for tasks, prioritising and scheduling work to meet deadlines, with mínimal supervision.
- Ability to work cooperatively as part of a small team.
- High standard of written communication, grammar and spelling, with excellent proofreading abilities and a high level of attention to detail.
- Knowledge of GDPR and copyright.
- Good verbal communication skills.

**ABOUT CAfS**:
CAfS is an award-winning charity and the leading organisation providing inspiration, advice, and support for action on climate change in Cumbria.

**Our vision** is a zero carbon Cumbria that is socially, environmentally, and economically beneficial for all.

**Our mission** is to achieve net zero by 2037 or sooner by promoting and facilitating low carbon living and its benefits - inspiring and supporting individuals, communities, and organisations across Cumbria and beyond to decarbonise lives and businesses. We provide practical support for the development of low carbon plans and policies for places, communities, businesses, local authorities, other organisations, and individuals. We inspire behaviour change and seek to deliver sustained shifts from high to low carbon emissions through enabling new social norms and influencing key policies, strategies, and funding streams.

**Job Type**: Part-time
Part-time hours: 22.5 - 30 per week

**Salary**: £21,500.00-£24,000.00 per year

**Benefits**:

- Company pension
- Flexitime
- Work from home

Schedule:

- Flexitime
- Monday to Friday

Application question(s):
Work Location: Hybrid remote in Penrith, CA11 8ET

Application deadline: 05/04/2023
Reference ID: DMO

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