Digital Marketing Manager

2 weeks ago

Penrith, United Kingdom Roc Recruitment Full time

Commercial Company are seeking a Digital Marketing Manager who will support the eCommerce Manager, you will help drive profitable traffic to the website and significantly increase customer acquisition via online marketing channels to help us achieve our ambitiousgrowth targets.
Key Responsibilities:

- Build a robust online marketing forecast for agreed KPI's. Continually monitor against fcst and report results to the wider team weekly.
- Manage the performance of the following SEO, affiliates, PPC, Display, paid social and retargeting
- Day to day management of online agency to ensure they are delivering on agreed KPI's and to agreed deadlines.
- Budget management
- Bid optimisation
- Develop and manage a robust online marketing test programme
- With digital agency, regularly monitor and report on search engine positions. Make suggestions for future keyword targets. Produce additional copy across the website for SEO purposes. Work alongside e-commerce Manager to continually improve on-site SEO optimisation.
- Work alongside the e-commerce Manager to optimise landing pages.
- Mange and take ownership for projects that improve the effectiveness of online marketing.
- Work with marketing to ensure online plan is aligned to wider marketing, activity and product plan. Feedback on missing opportunities.
- Working with the internal marketing team, to ensure online marketing is in line with brand
Operating Environment:

- To operate in an open and transparent manner working with all colleagues across the business. Treat all who we interact with, with courtesy and respect, treating everyone equally and embracing differences. Encourage everyone to achieve maximum potential anddeliver a friendly service.
- To proactively contribute to teamwork and cross-functional working. To listen to each other and share knowledge enabling us to willingly combine expertise across the business
- Behaving with integrity and demonstrating professionalism at all times. To always do what is right.
- To take personal responsibility & accountability for actions, constantly striving to improve and exceed expectations ensuring safety and quality are never compromised.
Person Specification:

- Online marketing expert with significant experience of driving profitable traffic, ideally within a retail environment.
- Strong understanding of online attribution methodologies.
- Strong agency management experience.
- Skilled in A/B testing and CRO to optimise the acquisition funnel.
- Hardworking with good attention to detail
- Numerical/analytic skills
- Good organisational and communication skills
- Able to multitask
- Willingness to learn and develop
- Results focused
- Assertive
- PC literate with strong excel skills

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