Deputy Head of Communications

2 weeks ago

Newcastle upon Tyne, United Kingdom Department for Environment, Food and Rural Affairs Full time

**Details**:
**Reference number**:

- 256858**Salary**:

- £49,403 - £61,392- National: £49,403 - £55,823, London: £54,328 - £61,392 For details of our pay on appointment policy, please see below under the heading ‘Salary’**Job grade**:

- Grade 7**Contract type**:

- Fixed Term**Length of employment**:

- 2 Years**Business area**:

- DEFRA - S&C - Communications**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Bristol, London, Newcastle-upon-Tyne, YorkAbout the job

**Job summary**:
This role sits at the heart of an ambitious woodland creation and tree planting programme to deliver the Government’s ambitions on trees, including the manifesto commitment to plant 30,000ha per year across the UK by the end of the Parliament in 2024/25. The programme is also central to HMG priorities to meet the UK’s net zero commitments and the need to urgently tackle the biodiversity crisis.

As leader in Defra group’s communications team, you will have a particular focus on managing and coordinating communications and engagement activity across a busy woodland creation programme. This will include coordinating activity across press, social media, campaigns and policy teams to ensure effective and engaging content.

The role will also involve close working with the Forestry Commission to spot opportunities to join up on communication activity and minimise duplication. The role will report into the Head of Communications for Operational and Local Communications (Environment).

**Job description**:
In this role you will be required to:

- Set strategic direction for communications activity across a busy policy programme to support woodland creation in England.
- Manage and deliver communication activity across the tree planting programme through communication strategies and multi-channel handling plans to guide delivery across multiple teams to support policy announcement.
- Manage a significant communications budget to support programme communications and engagement that represent value for money.
- Develop evaluation frameworks and collect audience insights to measure the impact of communications.
- Conduct horizon scan exercises to identify reputational issues ahead of time and develop handling plans to mitigate risks.
- Champion the ‘customer’ perspective to ensure communications and engagement with stakeholders are relevant and delivered in a timely manner.
- Project manage activity across multiple communication teams across the directorate to better align work around communications milestones and projects, minimise duplication of activity and spot opportunities for collaboration.
- Forge strong relationships with senior officials, private office and colleagues across government, as well as a range of operational partners including the Forestry Commission, Natural England and Environment Agency.

**Person specification**:

- Experience of leading across the communications mix including: press, digital, partnerships and events, with a strong track record on media engagement.
- Experience of leading a communications team in a fast-paced environment with the ability to prioritise and manage competing demands, as well as being proactive, working on one’s own initiative and problem solving where necessary.
- A creative thinker able to deliver innovative solutions to achieve communication objectives on a low-cost/no-cost budget.
- Excellent written and oral communications skills as the role will require regular briefings to Ministers, senior colleagues and stakeholders.
- Ability to horizon scan, identifying emerging risks and opportunities and responding to these as appropriate.
- Strong influencing skills and the ability to build rapport with a range of stakeholders, complemented by the ability to priorities and manage competing demands.
- Experience of managing the delivery of multiple communications strategies and budget across a portfolio of policy areas.
- A track record of working collaboratively with colleagues at every level across an organisation and with external partners

**Behaviours**:
We'll assess you against these behaviours during the selection process:

- Communicating and Influencing
- Leadership
- Delivering at Pace
- Communicating and Influencing
- Leadership

**Technical skills**:
We'll assess you against these technical skills during the selection process:

- Strategic Communications
- GCS Competency: Implementation
- GCS Competency: Ideas
- Strategic Communications

**Benefits**:

- Working in area to protect and enhance nature
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%

**Blended Working**

Things you need to know

**Selection

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